From CPA to CEO: How Marc Sauer Built a Brand by Solving a Real Problem | Marc Sauer

Spark & Ignite Your Marketing

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Did you know that nearly 50% of product-based businesses fail within their first five years? The key to survival isn’t just competing; it’s innovating and telling a story that sets you apart. In this episode of Spark and Ignite Your Marketing, host Beverly Cornell sits down with entrepreneur Marc Sauer, founder of Urban August and International Tie. Marc shares his journey from CPA to business owner, how he turned a personal problem into a thriving brand, and his strategies for battling knockoffs and standing out in a crowded market. If you’re looking for inspiration on how to carve your niche, build brand trust, and scale your business, this episode is a must-listen!

Three Key Topics Discused:

1. Turning a Personal Struggle into a Business Opportunity: Marc shares how a problem his family faced—securing refrigerators from his younger brother with Down syndrome—led him to create Urban August. His journey highlights how identifying a unique problem can spark a successful business idea.
2. The Power of Brand Storytelling in Marketing: In today’s world of copycats and commoditized products, Marc emphasizes how storytelling and authenticity help brands build trust, connect with customers, and stay ahead of competitors—especially in the eCommerce space.
3. Overcoming Business Challenges: Competition, Copycats, and Scaling: From dealing with overseas knockoffs to expanding internationally, Marc talks about the challenges of growing a business and why diversifying sales channels and marketing strategies is critical for long-term success.

Follow Marc:
Marc Sauer | LinkedIn
Urban August | Facebook
Urban August | Instagram

P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.

1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marke

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P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.

1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.