Finding new markets for existing products

Spark! with Shereen

In our latest episode, we sit down with Lamya Al Shammary who's the founder and CEO of MWJ, the first marketplace to buy new and pre-loved certified luxury watches in the MENA region. Lamya is a watch and jewelry connoisseur and industry expert with over 10 years of experience. Combined with expertise in e-commerce and an understanding of the market, she delivers the best experience to shop for watches and jewelry.

Together we discuss:

1. The dynamics of the second-hand watch market
2. Building trust with customers and the role that content plays to achieve this
3. E-commerce in KSA and consumer preferences

Want to read the episode instead? Access the show notes here.

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Podcasts hosted by @shereenabdulla.
Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.