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496: Wired for Story, How We Really Make Decisions with Lisa Cron
Manage episode 434183625 series 3593126
内容由Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn提供。所有播客内容（包括剧集、图形和播客描述）均由 Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Jason Hartman talks with Lisa Cron, author of the new book Story or Die, about how we really make decisions, why humans are so impacted by stories, and how to identify the parts of your story that can impact those you're trying to reach.
Key Takeaways:
[1:05] We are wired for stories. Stories sway us more than facts
[4:14] We like to think that we make decisions logically and objectively, but it's just not true
[8:30] Our brain's great leap forward came when nature realized if we were going to thrive on this planet we needed to work together
[13:41] How to identify your target group's points of resistance
[17:45] Telling a person a truth they don't already believe will just make them angry. You have to guide them to discover the truth themselves
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