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#78 | East African Quality Innovation | Expo Lectures 2019

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Manage episode 245956115 series 1523582
内容由Specialty Coffee Association提供。所有播客内容(包括剧集、图形和播客描述)均由 Specialty Coffee Association 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In today’s lecture, a panel delves into the challenges faced by East African processors of high-quality coffee and shares solutions to these challenges, found by three organizations in Ethiopia, Burundi, and Rwanda. These organizations have been working on the cutting edge of methods to improve both the farmgate price and workers’ pay while increasing cup quality. Representing one cooperative and two private companies, their discussion addresses working with large numbers of smallholders, the impacts of government regulation, and the considerations of certification.

President of Artisan Coffee Imports, Ruth Ann Church, leads the panel, featuring Lauren Rosenberg, Managing Director of Long Miles Coffee in Burundi; Rachel Samuel, Co-Owner and Director of Marketing at Gesha Village Coffee Estate in Ethiopia; and Sara Yirga, Founder and General Manager of YA Coffee Roasters in Rwanda.

Special Thanks to Softengine Coffee One, Powered by SAP

This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP. Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business.

Related Links Table of Contents

0:00 Introduction
2:20 How Gesha Village used visual marketing to bring value to the Gesha Village community
14:00 Long Miles' journey developing long term relationships with producers in Burundi and how that's marketed
24:30 How the Kopakama Collective approaches marketing and quality control

Audience Questions
35:00 What is Lean, the management strategy, and what effect did it have on Kopakama’s growth?
38:45 Why did Gesha Village decide to have auctions for their coffees?
40:50 How do you share the marketing strategies you’ve developed with other players in East Africa?
47:15 What is your experience as women in leadership in this region?
49:20 Who are you targeting with your marketing efforts - buyers or drinkers? And what messages are you trying to get across?
55:30 Outro

--- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message
  continue reading

123集单集

Artwork
icon分享
 
Manage episode 245956115 series 1523582
内容由Specialty Coffee Association提供。所有播客内容(包括剧集、图形和播客描述)均由 Specialty Coffee Association 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In today’s lecture, a panel delves into the challenges faced by East African processors of high-quality coffee and shares solutions to these challenges, found by three organizations in Ethiopia, Burundi, and Rwanda. These organizations have been working on the cutting edge of methods to improve both the farmgate price and workers’ pay while increasing cup quality. Representing one cooperative and two private companies, their discussion addresses working with large numbers of smallholders, the impacts of government regulation, and the considerations of certification.

President of Artisan Coffee Imports, Ruth Ann Church, leads the panel, featuring Lauren Rosenberg, Managing Director of Long Miles Coffee in Burundi; Rachel Samuel, Co-Owner and Director of Marketing at Gesha Village Coffee Estate in Ethiopia; and Sara Yirga, Founder and General Manager of YA Coffee Roasters in Rwanda.

Special Thanks to Softengine Coffee One, Powered by SAP

This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP. Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business.

Related Links Table of Contents

0:00 Introduction
2:20 How Gesha Village used visual marketing to bring value to the Gesha Village community
14:00 Long Miles' journey developing long term relationships with producers in Burundi and how that's marketed
24:30 How the Kopakama Collective approaches marketing and quality control

Audience Questions
35:00 What is Lean, the management strategy, and what effect did it have on Kopakama’s growth?
38:45 Why did Gesha Village decide to have auctions for their coffees?
40:50 How do you share the marketing strategies you’ve developed with other players in East Africa?
47:15 What is your experience as women in leadership in this region?
49:20 Who are you targeting with your marketing efforts - buyers or drinkers? And what messages are you trying to get across?
55:30 Outro

--- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message
  continue reading

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