Nikki Reed on Heading from Hollywood to Build Bayou With Love Jewelry from Recycled Computer Gold + Launch A LOCI Vegan Footwear Collection

Spirit of 608: Fashion, Entrepreneurship, Sustainability + Tech

Sometimes business is grueling and challenging and frustrating to no end. But then, sometimes things begin to fall into place and you come up for air to realize you are in exactly the right spot for right now. That’s what happened to multi-hyphenate actor-musician-artist-activist-entrepreneur Nikki Reed (you will remember her from the Twilight series and many others) when she stepped beyond Hollywood to launch a business focused on sustainability. Joining with Freedom of Animals founder Morgan Boyle, Reed launched Bayou with Love, an ecommerce company that has evolved into a modern fine jewelry destination for those seeking ethical options for engagements and special occasion pieces.

The resulting collecting truly sums up what we mean when we talk about fashion, entrepreneurship, sustainability + tech (a space I call FEST) — with gold reclaimed from old Dell Computer motherboards and cultivated diamonds made through wind and solar power, their pieces are dually beautiful and ethically made.

With Bayou by Love bringing the dreamiest of baubles, Reed’s latest is strictly down-to-earth. Like actually on the earth. That’s because it’s a new footwear collection from Reed and LOCI, the luxury vegan footwear collection handmade in Portugal with bamboo linings, cork insoles and recycled ocean plastics.

Listen to the episode to hear how Reed moved from one career to entrepreneurship, how she’s approaching building a sustainable business, fielding collaborations to make sure they’re a fit and staying true to her vision and values along the way.

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Linkage

See the Nikki X LOCI collection here

Connect with Nikki Reed

Instagram: @nikkireed

Website: www.bayouwithlove.com

Connect with Bayou with Love

Facebook: @bayouwithlove

Instagram: @bayouwithlove

Pinterest: @bayouwithlove

Pay It Forward:

Earth + Element Ceramics @earthandelement

Poppy & Someday Apothecary Spa @poppyandsomeday

Dazed but Amazed @dazedbutamazed

Summer & Storm @summerandstorm

Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.