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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Alison Kervin: Sports Writing, the Mail and the female pioneer
Manage episode 299613211 series 1924107
内容由MrRichardClarke提供。所有播客内容（包括剧集、图形和播客描述）均由 MrRichardClarke 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Alison Kervin is a pioneer in women's sports journalism. She was the first female editor of Rugby World and the first female sports editor of a UK national newspaper. Kervin's eight-year spell at the Mail on Sunday has just come to a close so he has started up a media agency for athletes. Oh, and she is a successful novelist too.
If she was editing this piece, undoubtedly 'the line' would centre on her gender-based breakthroughs. After all, that is why she was awarded an OBE. But Kervin's spell at the Mail has coincided with huge disruption in the newspaper industry, sparked by digital transformation. She reveals the skills and knowledge she has had to acquire for the 'new' media age and the core abilities every storyteller still requires.
TOPICS
Writing a sports reporting book back in the 1990s
What has changed and not changed in sport reporting
The skill of a sports writer. Does it garner respect?
The feature writer's evolution. What worked and what did not for her.
Coping with the management of athletes in modern sport
What qualities meant it was she who made the key breakthroughs as a female sports journalist
Did the door slam behind her?
Is the lack of female sports journalists down to confidence?
The growth of digital in newspapers since she took over at the Mail on Sunday sports editor in 2013
Concerns of speed being much more important than quality in the digital age
The problem of SEO-based 'churnalism' driven by clicks
The shortening of feedback loops
The difficulty of shareability
How does Alison measure the success of female sports journalism these days?
Writing novels under the pen name of Bernice Bloom - mimicking the box-set mentality
Starting a media agency - knowing what a journalist would want
* This episode of Sports Content Strategy is brought to you by the Digital Marketing & Analytics for Sports Professionals - Your road to digital excellence in sports. Online course starts August 31
94集单集
分享
Manage episode 299613211 series 1924107
内容由MrRichardClarke提供。所有播客内容（包括剧集、图形和播客描述）均由 MrRichardClarke 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Alison Kervin is a pioneer in women's sports journalism. She was the first female editor of Rugby World and the first female sports editor of a UK national newspaper. Kervin's eight-year spell at the Mail on Sunday has just come to a close so he has started up a media agency for athletes. Oh, and she is a successful novelist too.
If she was editing this piece, undoubtedly 'the line' would centre on her gender-based breakthroughs. After all, that is why she was awarded an OBE. But Kervin's spell at the Mail has coincided with huge disruption in the newspaper industry, sparked by digital transformation. She reveals the skills and knowledge she has had to acquire for the 'new' media age and the core abilities every storyteller still requires.
TOPICS
Writing a sports reporting book back in the 1990s
What has changed and not changed in sport reporting
The skill of a sports writer. Does it garner respect?
The feature writer's evolution. What worked and what did not for her.
Coping with the management of athletes in modern sport
What qualities meant it was she who made the key breakthroughs as a female sports journalist
Did the door slam behind her?
Is the lack of female sports journalists down to confidence?
The growth of digital in newspapers since she took over at the Mail on Sunday sports editor in 2013
Concerns of speed being much more important than quality in the digital age
The problem of SEO-based 'churnalism' driven by clicks
The shortening of feedback loops
The difficulty of shareability
How does Alison measure the success of female sports journalism these days?
Writing novels under the pen name of Bernice Bloom - mimicking the box-set mentality
Starting a media agency - knowing what a journalist would want
* This episode of Sports Content Strategy is brought to you by the Digital Marketing & Analytics for Sports Professionals - Your road to digital excellence in sports. Online course starts August 31
94集单集
所有剧集
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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