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内容由MrRichardClarke提供。所有播客内容（包括剧集、图形和播客描述）均由 MrRichardClarke 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Andrew McNeill: How to run an esports franchise
Manage episode 263775954 series 1924107
内容由MrRichardClarke提供。所有播客内容（包括剧集、图形和播客描述）均由 MrRichardClarke 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
TOPICS
Andrew’s background - the SXSW conference (sports and gaming)
His role as GM and Sporting Director
The financials of the 2k League and the player contracts
The great validity of 2K in esports as every on-court player is controlled by a human.
Sponsorship - is it easier to be attached to a traditional sport because of the existing franchise infrastructure and the familiarity of the sport?
The relationship between the traditional sports franchises and the esports ones
Sharing resources with a traditional sports team - psychologists, analytics teams
The environment created for esports players to excel - nutrition and physical training
The rule preventing cross-over and collaboration
The importance of storytelling around esports players
The journalistic challenge of getting engaging narratives from young people
The ESPN deal taking the 2K League on linear TV for the first time
Leveraging traditional Wizards fans into their club’s 2K franchise
Michael Jordan’s ownership of the new 2K franchise in Charlotte
The new Shanghai franchise and the opportunities it creates
The importance of having a geographical home and tournaments
The venue question. Will esports regularly fill up stadiums?
Barriers of entry for a generation that ‘won’t pay for content” - or will they?
The hockey franchise - the response to launching their own tournament
Do they make money?
The importance of the Gretzky v Ovechkin charity esports game
How the draft works
The allocation of positions in the esports draft
The mechanics of trading a player in esports
94集单集
分享
Manage episode 263775954 series 1924107
内容由MrRichardClarke提供。所有播客内容（包括剧集、图形和播客描述）均由 MrRichardClarke 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
TOPICS
Andrew’s background - the SXSW conference (sports and gaming)
His role as GM and Sporting Director
The financials of the 2k League and the player contracts
The great validity of 2K in esports as every on-court player is controlled by a human.
Sponsorship - is it easier to be attached to a traditional sport because of the existing franchise infrastructure and the familiarity of the sport?
The relationship between the traditional sports franchises and the esports ones
Sharing resources with a traditional sports team - psychologists, analytics teams
The environment created for esports players to excel - nutrition and physical training
The rule preventing cross-over and collaboration
The importance of storytelling around esports players
The journalistic challenge of getting engaging narratives from young people
The ESPN deal taking the 2K League on linear TV for the first time
Leveraging traditional Wizards fans into their club’s 2K franchise
Michael Jordan’s ownership of the new 2K franchise in Charlotte
The new Shanghai franchise and the opportunities it creates
The importance of having a geographical home and tournaments
The venue question. Will esports regularly fill up stadiums?
Barriers of entry for a generation that ‘won’t pay for content” - or will they?
The hockey franchise - the response to launching their own tournament
Do they make money?
The importance of the Gretzky v Ovechkin charity esports game
How the draft works
The allocation of positions in the esports draft
The mechanics of trading a player in esports
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类似 Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media 的节目
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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continue reading
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continue reading
Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
