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Ben Wells: Sport, digital and the re-emergence after Covid-19

43:41
 
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Manage episode 289749034 series 1924107
内容由MrRichardClarke提供。所有播客内容(包括剧集、图形和播客描述)均由 MrRichardClarke 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

TOPICS

Why digital is the second industrial revolution

Why control of the customer relationship is crucial

The battleground that has been lost to the social media companies by sports

Putting 'goodwill on the balance sheet'

The role content plays in your strategy

The current sports commercial model - ad-hoc and unstrategic

"Sponsorship will become cashless. Partnerships will be partnerships"

Comparing the average of season ticket holders in different sports around the world

The importance of reengaging with communities post-Covid

The purpose-driven approach behind brand

The reaction to Covid and how it will be led by price or quality

What specifically is being pushed forward because of Covid

The importance of a clear communications strategy

Why the future belongs to "marketers and value creators not salesmen"

The widening split between rich sports and poor sports

  continue reading

94集单集

Artwork
icon分享
 
Manage episode 289749034 series 1924107
内容由MrRichardClarke提供。所有播客内容(包括剧集、图形和播客描述)均由 MrRichardClarke 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

TOPICS

Why digital is the second industrial revolution

Why control of the customer relationship is crucial

The battleground that has been lost to the social media companies by sports

Putting 'goodwill on the balance sheet'

The role content plays in your strategy

The current sports commercial model - ad-hoc and unstrategic

"Sponsorship will become cashless. Partnerships will be partnerships"

Comparing the average of season ticket holders in different sports around the world

The importance of reengaging with communities post-Covid

The purpose-driven approach behind brand

The reaction to Covid and how it will be led by price or quality

What specifically is being pushed forward because of Covid

The importance of a clear communications strategy

Why the future belongs to "marketers and value creators not salesmen"

The widening split between rich sports and poor sports

  continue reading

94集单集

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