"One, Two, Three … Cancun!"

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Most NBA fans know the tongue-in-cheek phrase "one, two, three … Cancun!" as synonymous with a losing team's morale. But who authored it, and how did it get to be so popular? SI senior writer Howard Beck explains the origins of this expression and how it proliferated in the world of basketball.

‘One, Two, Three … Cancun!’ The Story Behind the Best Punch Line in the NBA Playoffs on SI.com

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