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42 - Stockton Cargo President Lee Neves Shares Insight to First-Year Success
Manage episode 382453724 series 3467449
内容由Jeremy Neisser提供。所有播客内容（包括剧集、图形和播客描述）均由 Jeremy Neisser 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
I sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so successful including:
1. How he leveraged free TV coverage
2. How he used videos on social media to increase ticket sales
3. Selling out games at a community college
Takeaways
- Schedule games on Saturdays to make them appointment viewing for fans
- Create a strong fan experience to increase attendance
- Engage with the community and leverage relationships with local media for earned media coverage
- Use video content to showcase the team's talent and engage fans
- Focus on improving the fan experience and helping players progress to professional leagues
Chapters
00:00 - Introduction to Lee Nevis and Stockton Cargo
11:43 - Founding the Team and Creating the Brand
32:45 - The Importance of Community Involvement
44:06 - Future Plans and Player Progression
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