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46 - The Pros/Cons To Adding Texting To Your Marketing
Manage episode 387670445 series 3467449
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In this episode, the host discusses the pros and cons of using texting as a marketing tool in sports. He highlights the trackability of texting, its ability to build engagement with fans, and the better metrics it provides. He also mentions the ability to segment audiences and the convenience of two-way communication. On the con side, he mentions the additional workload for marketing directors, the limited messaging space, and the cost of texting. The host provides two tips for using texting effectively and emphasizes the importance of tracking ticket sales.
Takeaways
- Texting allows for trackability and better metrics in sports marketing.
- It is a great way to build engagement with fans and meet them where they want to be.
- Segmenting audiences and enabling two-way communication are key advantages of texting.
- However, the additional workload, limited messaging space, and cost are potential drawbacks.
- Tips for using texting include targeting fans who don't open emails and using it for postgame surveys.
- Tracking ticket sales is crucial for effective marketing.
Chapters
00:00 - Introduction
01:10 - Pros of Using Texting to Communicate with Fans
09:05 - Tips for Using Texting
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