Springboard Podcast - So Exactly What Is Marketing Anyway

Springboard Podcast: Succeed In Business

So exactly what is marketing anyway? Shownotes: Mention marketing and most people think advertising. Business Dictionary – “the process through which goods and services move from concept to customer” American Marketing Association – “a premier component of business management”, “the process of creating, communicating, delivering and exchanging offerings that have value for customers” Peter Drucker, “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” - The customer journey - The big problem - The opportunity (solution) - The value proposition - Positioning - Generating interest - Sales What is the importance of product management within marketing? Marketing – Transforming customer needs into value added revenue What is customer profiling and who are stakeholders? How important is user experience? Springboard is Northern Ireland's most powerful, personalised accelerator programme for innovation companies from Connect at Catalyst Inc. www.connect.catalyst-inc.org/ www.connect.catalyst-inc.org/springboard-accelerator www.facebook.com/CatalystIncHQ www.linkedin.com/company/ci-connect