EP08: {Sanna of The Wedding Brigade} building a content business, Zoom & the future of 12m annual weddings in India

Stars & Startups

EP08: Building a content business, Zoom weddings and the future of the ~ 12 million annual weddings in India; and the commerce around the occasion

We speak with Sanna, CEO of The Wedding Brigade, a platform that has carved a niche for itself by gathering a highly engaged audience and produces high quality content to stay connected and relevant to its customers. Sanna discusses how she looks at content, how it drives commerce, why very few have been able to have the same success as they have.

We also talk about the future of Zoom weddings and what's in store for the massive Indian wedding's market.

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Show Notes:

• 4:30 —  Planning The Wedding Brigade
• 7:18 —  What’s the Wedding Brigade?
• 11:40 — Building quality content
• 17:23 — Evaluating content & it’s impact
• 19:01 — Evolution of The Wedding Brigade
• 20:48 — Commerce of weddings
• 21:33 — Monetizing & event planning
• 23:51 —  Technology & Weddings
• 24:16 —  Weddings and Post COVID19
• 26:31 —  Changing trends in Wedding industry
• 33:18 —  Wedding budget post Covid
• 38:36 —  Virtual Weddings
• 41:18 —  On boarding the investors
• 46:27 — Looking beyond the creamy layer
• 53:53 — Changing Branding from Indear to The Wedding Brigade

You can find Sanna on Linkedin and on Instagram

The Wedding Brigade had raised over $1 million (₹6.9 crore) in a Pre-Series A round of funding led by Japan-based AET fund and Blume Ventures. Do share the episode with friends and family who too could benefit from hearing from Indian startups, founders and their journey.

Are there any founder doing amazing things, do send me a message. Would love to have them on the show. You can find me on the Twitter. Don't forget to leave a 5 star rating on your favourite podcast player and do subscribe if you haven't done so already.