Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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Ben Antier, founder of Publica: $220 million sale to $IAS
Manage episode 317602615 series 3152585
内容由StartupSoft提供。所有播客内容（包括剧集、图形和播客描述）均由 StartupSoft 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In the days when TVs were "dumb", everyone tuned into the same content. Today, the TV watching experience is highly personalized, including the ads. This realization led Ben Antier and Cedric Tournay to start Publica, an advertising platform for smart TVs that was acquired by Integral Ad Sciences ($IAS) for $220 million in 5 years since inception.
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• What is an internet connected TV (CTV)?
• How are ads served on smart TVs?
• Do smart TVs personalize ads and track users?
• Influence of COVID on TV consumption
• TV ads for startups: will TV ads become more accessible?
• Will user generated ad content make its way to "the big screen"?
• Advertising in the post cookie world
Startup Exits is brought to you by StartupSoft. Subscribe for more episodes.
25集单集
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Manage episode 317602615 series 3152585
内容由StartupSoft提供。所有播客内容（包括剧集、图形和播客描述）均由 StartupSoft 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In the days when TVs were "dumb", everyone tuned into the same content. Today, the TV watching experience is highly personalized, including the ads. This realization led Ben Antier and Cedric Tournay to start Publica, an advertising platform for smart TVs that was acquired by Integral Ad Sciences ($IAS) for $220 million in 5 years since inception.
On this episode of the Startup Exits Podcast, we chat with Ben about:
• What is an internet connected TV (CTV)?
• How are ads served on smart TVs?
• Do smart TVs personalize ads and track users?
• Influence of COVID on TV consumption
• TV ads for startups: will TV ads become more accessible?
• Will user generated ad content make its way to "the big screen"?
• Advertising in the post cookie world
Startup Exits is brought to you by StartupSoft. Subscribe for more episodes.
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
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continue reading
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continue reading
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Player FM -播客应用
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使用Player FM应用程序离线！
