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Community Building vs. Traditional Marketing
Manage episode 389022733 series 1942373
Join Andrew Morgans and Kristian Hansen, the mind behind Slø Jeans, as they delve into the nuances of community building versus traditional marketing. Kristian shares the intriguing story of how he unintentionally built the Slø Jeans community by voicing his grievances about jeans lacking pockets. Tune in to discover how attentiveness to community feedback became instrumental in shaping Kristian's startup. The conversation unfolds with insights into Kristian's mission to stand as the antithesis to the fast fashion industry, challenges with fashion sizing standards, and the profound impact a thoughtfully curated closet can have on mental well-being and the environment. Don't miss this exploration of the symbiotic relationship between a brand and its community, emphasizing the transformative power of genuine engagement in the world of fashion.
Find Startup Hustle Everywhere:
This episode is sponsored by Gusto:
https://gusto.com/startuphustle
Get three months free when you run your first payroll.
Learn more about Slø Jeans:
Learn more about Marknology:
See omnystudio.com/listener for privacy information.
1299集单集
Manage episode 389022733 series 1942373
Join Andrew Morgans and Kristian Hansen, the mind behind Slø Jeans, as they delve into the nuances of community building versus traditional marketing. Kristian shares the intriguing story of how he unintentionally built the Slø Jeans community by voicing his grievances about jeans lacking pockets. Tune in to discover how attentiveness to community feedback became instrumental in shaping Kristian's startup. The conversation unfolds with insights into Kristian's mission to stand as the antithesis to the fast fashion industry, challenges with fashion sizing standards, and the profound impact a thoughtfully curated closet can have on mental well-being and the environment. Don't miss this exploration of the symbiotic relationship between a brand and its community, emphasizing the transformative power of genuine engagement in the world of fashion.
Find Startup Hustle Everywhere:
This episode is sponsored by Gusto:
https://gusto.com/startuphustle
Get three months free when you run your first payroll.
Learn more about Slø Jeans:
Learn more about Marknology:
See omnystudio.com/listener for privacy information.
1299集单集
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