Cidney Moorer - Founder and CEO of Herbal Ciddy Skincare

Stickers on the Mic Podcast

Cidney Moorer started Herbal Ciddy four years ago to create plant-based skincare products for all skin types. Her vision was to have an all-in-one selccare and holistic wellness line. She wants everyone to love their skincare and bathing routine, which is we she provides all natural, vegan friendly skin care solutions for all skin tones. She joined the show to talk about how she started Herbal Ciddy in 2019 after sixteen months of trial and error that included learning all there was to know about skin and botanical ingredients to help alleviate particular conditions. Cidney also spoke about how she scaled her brand and developed new products like petcare and wholesale options. Up next for her is a retail presence in the Beachwood Place Shopping Mall in Beachwood, OH. We also chatted about how she built a loyal consumer base for her products that led to a massive marketing boost in June of 2020 from one of the most-prolific influencers in the world: Beyoncé. The music mogul and her fashion stylist Zerina Akers included Herbal Ciddy in their “Black Parade Route” promotion that put a spotlight on Black-owned brands across the country. Listen in to hear Cidney share her passion and plans for the future of Herbal Ciddy.