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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
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Mastering Your Brand Messaging featuring Mackenzie Fleming
Manage episode 427794590 series 3568897
内容由Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt提供。所有播客内容（包括剧集、图形和播客描述）均由 Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Is your copy compelling?
What even IS compelling copy? And how does copy differ from content?
This week, we’re talking about brand messaging for small businesses.
Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing.
We discuss the importance of adapting to changing audiences, focusing on what works, and consistently improving your approach based on analytics.
She’s sharing tips for understanding and amplifying your brand voice, the difference between content writing and copy writing and strategies to engage and convert your audience.
Whether you're struggling with writing effective emails or need guidance on developing a coherent and convincing brand image, this episode is packed with actionable advice.
Episode Highlights:
- The critical role of welcome sequences in engaging and nurturing leads.
- Techniques for analyzing past content and leveraging analytics to improve copywriting.
- The difference between copywriting and content writing, and tailoring each type for specific goals.
- Strategies for achieving consistency in brand messaging across various platforms.
- The importance of maintaining an authentic brand voice and adapting it to audience needs.
About Mackenzie
Meet Mackenzie, the Copywriter for Coaches & Brand Messaging Mentor
She has a B.A. in Professional Writing and with 9+ years of experience crafting copy for brands like Capital One and Teachable under her belt, she’s known for producing tangible results for clients of all shapes and sizes.
Now, as the go-to conversion copywriter for coaches and online service providers, she supports industry-leading women who aren’t afraid to stand out, spice up their space, and make a real difference.
From websites to sales pages to emails and beyond, she helps you develop your signature brand voice and write copy that maximizes both sales AND impact so you can build genuine-ass connections and grow a whole-ass legacy.
Connect with Mackenzie:
IG: https://www.instagram.com/hotcopyhaus/
YouTube: https://www.youtube.com/channel/UCfFeKDQsRxPbGYhGn9mCWjQ
Pinterest: https://pin.it/14GMHzltJ
Facebook: https://www.facebook.com/mackenziebflemingcopywriter
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com
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