015. Creating Memorable Moments, Part 2

Story Greenlight with Jeff Bartsch

Creating content that breaks into our audience’s attention and sticks in their hearts and minds is an incredibly powerful way to build a connection between you and your audience. In Part 1, Jeff laid the foundation for how this process works in light of YouTube and brain science – now in Part 2, he gives more examples of how this process works and how you can use it to create that bond with your own audience.

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RESOURCES

Story Greenlight episodes to listen to first:

007. How to Tell a Story on YouTube (and Anywhere Else)
010. How to Give Your Audience What They Want, Pt 2 – The Thing Under the Thing

Featured video: Go to ICELAND for FREE!!, Peter McKinnon
https://youtu.be/W9juf04V2k0

Featured video: Bru, You See a Ladder... You Climb, Cody Wanner
https://youtu.be/o9Mi_iAu2e0

How to Edit Music, Story Greenlight playlist
https://www.youtube.com/watch?v=JatFoM6HvoM&list=PLllFdKH-71MYVjsjjrOF8UjyJES6JI6FK

The Thing Under The Thing – Episode Playlist at Story Greenlight https://www.youtube.com/watch?v=8hwRBElFxXc&list=PLllFdKH-71Ma-CfomdIvh2qLeV3BYPsta

SHOW NOTES

2:29 Why emotional moments stick out to our brain

3:22 Jeff working as a production assistant for Dick Clark Communications

6:23 A very bad day when Jeff thought his car got stolen

9:36 The case for creating outrageous or unique content like Mr. Beast

10:03 Why creating emotion-based content is not an exact science

11:49 How American Ninja Warrior has become a cultural movement

14:10 ANW’s move from niche show on G4 to primetime hit on NBC

16:51 How ANW uses spectacle and human emotion

21:52 ANW and story structure

23:47 ANW and The Thing Under the Thing (TTUTT)

25:12 How American Ninja Warrior shapes the athlete story pieces

28:24 The most memorable piece Jeff has cut on ANW: Lance and Heather Pekus’ fight against multiple sclerosis

31:55 Why the Lance Pekus story works

37:31 The importance of showing what you have before you lose it

38:22 Shaping music to amplify emotion of the piece

43:01 Thinking about moments landing because of how the viewer is feeling

43:51 How Jeff started on YouTube and discovered Peter McKinnon

45:30 How Peter McKinnon creates extended moments through cinematic sequences

46:39 How Jeff connected to Peter McKinnon’s video traveling to Iceland

50:04 How Jeff found Cody Wanner’s content and NoSmallCreator

53:00 How Jeff connected with Cody Wanner’s video in Northern Ireland

58:20 Action steps to creating memorable content

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If you want to apply these ideas to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators

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