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Balancing Subscription Box Growth & Profitability (With Art Raifi)
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In today’s episode of Subscription Box Answers, I'm sitting down with Art Raifi, the CEO of BlackBird Marketing, to unpack the balancing act between growth and profitability—plus a whole lot more on marketing.
It's crucial to recognize when it's time to aggressively grow your customer base and when it's wiser to hold steady and maintain. There are times throughout the year when acquiring customers becomes more cost-effective, and seizing those opportunities is key to expanding your subscriber base without sacrificing profit margins.
Understanding these patterns simplifies the challenge of growing while staying in the black.
We also chat about marketing and share some very helpful tips and strategies which will help you grow your Subscription Box in 2024.
Got a question you want answered on the show? Visit www.SubscriptionBoxResources.com, join our FREE Facebook group, and post your queries there.
And if you're looking to connect with Art, reach out at https://blackbird.marketing/.
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