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S5 Ep72: Henry Sether, Co-founder of Misfits. How a critical pivot from Female only nutrition to protein bars saved the business.

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Manage episode 361731388 series 2832784
内容由Audioboom and PinPoint Media提供。所有播客内容(包括剧集、图形和播客描述)均由 Audioboom and PinPoint Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Co-founder of Misfits Henry hasn't always been an entrepreneur, in fact in a previous life he worked for Aston Martin, so why the jump into entrepreneurship?
From a passion for fitness Henry and his co-founder forged a career in the indulgent protein market but nearly lost it all when focusing exclusively on female only nutrition. A quick pivot in 2020 saw Misfits re-strategi​s​e and refocus and in 2021 sold over 7 million protein bars with the vision "to create indulgent, plant-based snacks that EVERYONE can enjoy"
​With annual revenues in excess of £10m and an untapped Misfits market in America, what's on the horizon for scale-up brand Misfits in 2023?
Series Sponsor Huboo. Your eCommerce fulfilment partner www.huboo.com
Episode Sponsor Hux Health. Use discount code SUCCESS for 30% off. www.huxhealth.com
Produced by PinPoint Media. www.pinpoint-media.global
  continue reading

71集单集

Artwork
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Manage episode 361731388 series 2832784
内容由Audioboom and PinPoint Media提供。所有播客内容(包括剧集、图形和播客描述)均由 Audioboom and PinPoint Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Co-founder of Misfits Henry hasn't always been an entrepreneur, in fact in a previous life he worked for Aston Martin, so why the jump into entrepreneurship?
From a passion for fitness Henry and his co-founder forged a career in the indulgent protein market but nearly lost it all when focusing exclusively on female only nutrition. A quick pivot in 2020 saw Misfits re-strategi​s​e and refocus and in 2021 sold over 7 million protein bars with the vision "to create indulgent, plant-based snacks that EVERYONE can enjoy"
​With annual revenues in excess of £10m and an untapped Misfits market in America, what's on the horizon for scale-up brand Misfits in 2023?
Series Sponsor Huboo. Your eCommerce fulfilment partner www.huboo.com
Episode Sponsor Hux Health. Use discount code SUCCESS for 30% off. www.huxhealth.com
Produced by PinPoint Media. www.pinpoint-media.global
  continue reading

71集单集

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