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From Dove to Burger King: Unpacking Marketing Fails

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Manage episode 415819745 series 3548082
内容由Amber Mountain Marketing提供。所有播客内容(包括剧集、图形和播客描述)均由 Amber Mountain Marketing 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Description: This week on the Summit Up Podcast, we’re taking a peek behind the curtain at some marketing campaigns that didn’t quite pan out. We’re talking about those “oops” moments from familiar names like Dove and Burger King.

We’ll share stories of promotions that missed the mark, dissect what happened, and discuss the takeaways from these well-meaning but misguided efforts. It’s a chance to see that even the big brands can have an off day, and there’s always a lesson to be learned.
So tune in, relax, and let’s look back on some of these marketing moments together!

  continue reading

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Artwork
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Manage episode 415819745 series 3548082
内容由Amber Mountain Marketing提供。所有播客内容(包括剧集、图形和播客描述)均由 Amber Mountain Marketing 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Description: This week on the Summit Up Podcast, we’re taking a peek behind the curtain at some marketing campaigns that didn’t quite pan out. We’re talking about those “oops” moments from familiar names like Dove and Burger King.

We’ll share stories of promotions that missed the mark, dissect what happened, and discuss the takeaways from these well-meaning but misguided efforts. It’s a chance to see that even the big brands can have an off day, and there’s always a lesson to be learned.
So tune in, relax, and let’s look back on some of these marketing moments together!

  continue reading

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