))
002 - How Deion Sanders got 400m People Talking About Sunglasses.
Manage episode 382595562 series 3523580
内容由Marketing Examined提供。所有播客内容（包括剧集、图形和播客描述）均由 Marketing Examined 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This week’s episode of Sweat Equity, Alex and Brian break down one of the most brilliant sponsorship masterclasses of this year: How Deion Sanders drove 400m eyeballs to Blenders Eyewear in a single weekend thanks to a single quote from the Colorado State coach. Next, it’s onto New Heights, and what the Kelce brothers are doing to create one of the fastest-growing podcasts in sports, and finish it off with a cold email playbook straight from Tim Ferris and Shaan Puri - you’re not going to want to miss this one.
SOCIALS
For weekly episodes of Sweat Equity, marketing case studies, and much more, get subscribed to our YouTube channel: https://www.youtube.com/@marketingexamined?sub_confirmation=1
For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com
Follow Alex & Brian on Twitter
twitter.com/alexgarcia_atx
twitter.com/brian_blum1
Chapters:
00:00 - Intro
03:19 - The Kelce Bro’s Podcast Growth Strategy
14:43 - Create your own category (VIVO Barefoot Shoes & Magic Mind)
19:54 - Gymshark vs. Fabletics - How to seed influencers CORRECTLY
22:20 - All Eyes on Coach Prime - Deon Sanders Marketing Masterclass
43:18 - Viral Loops & Mailchimp's Genius Referral Program
52:00 - Your Cold Emails Suck. Tim Ferris can help.
33集单集
分享
