015 - Nice Kicks Founder & CEO on Keeping Your Media Company Relevant in 2024.

Sweat Equity by Marketing Examined

Alex and Brian sit down with Matt Halfhill, the founder & CEO of Nice Kicks to get into the weeds of the sneaker industry, and Matt's journey growing Nice Kicks from a niche sneaker blog into sneaker industry powerhouse. In this conversation you’ll hear about the evolution of the blog, shoe industry disruption, and which brands to watch in 2024.

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CHAPTERS:

00:00:00 - Introduction

00:02:08 - The Origins of Nice Kicks

00:05:09 - Going from online to opening a physical location.

00:09:24 - Deciding to close the Nice Kicks retail store.

00:10:46 - From web-first to social first: Inside Nice Kicks' revenue.

00:16:43 - The Death of the Signature Shoe.

00:22:59 - Namesake Marketing has completely changed.

00:27:16 - What do brands need to do to succeed in the shoe business in 2024.

00:31:54 - How are the biggest shoes being disrupted?

00:34:53 - Matt's Thoughts on the Tom Brady & NoBull Merger

00:38:53 - How Media companies can survive in the attention economy.

00:42:01 - The biggest brands to watch in shoes in 2024.

00:45:54 - The history of Sneaker Drops.

00:49:53 - Are good ads dead? How advertising has changed since the Jordan Era.

00:54:27 - Huge viral potential with Out-of-Home Ads

00:58:28 - Will High Rocks take over Crossfit?