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Skittles | Blank the Rainbow

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Manage episode 323900136 series 2877973
内容由Muse by Clio提供。所有播客内容(包括剧集、图形和播客描述)均由 Muse by Clio 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week we explore one of advertising's strangest and most delightful confections: the "Blank the Rainbow" campaign for Skittles. We look at how a product truth, combined with a cultural insight about millennial teens, led to a string of beloved, absurdist ads in the mid-2000s, and how the brand revived that spirit in two subversive Super Bowl stunts a decade later. Presented by GSTV.

  continue reading

28集单集

Artwork
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Manage episode 323900136 series 2877973
内容由Muse by Clio提供。所有播客内容(包括剧集、图形和播客描述)均由 Muse by Clio 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week we explore one of advertising's strangest and most delightful confections: the "Blank the Rainbow" campaign for Skittles. We look at how a product truth, combined with a cultural insight about millennial teens, led to a string of beloved, absurdist ads in the mid-2000s, and how the brand revived that spirit in two subversive Super Bowl stunts a decade later. Presented by GSTV.

  continue reading

28集单集

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