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The Art of Aligning Sales and Marketing: Insights from Clark Barron
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In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Clark Barron, founder and CEO of Demand Gen Therapy, to discuss aligning sales and marketing teams. Clark shares his journey from agency life to cybersecurity marketing, highlighting the parallels between marketing tactics and cybersecurity. They explore the importance of clear communication, understanding internal dynamics, and setting realistic expectations to foster collaboration. This conversation offers valuable insights for building a more cohesive go-to-market strategy.
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