Reclaiming Egypt's Agricultural Leadership: The FreshSource Story (#11)

Tech Sheroes for Good

In this episode, we dive into the challenges and solutions surrounding Egypt's food security and agricultural practices with the inspiring entrepreneur, Farah Emara, Cofounder & CEO FreshSource Global.

She is on a mission to revolutionize Egypt's food distribution and strengthen its agricultural innovation.

With recent geopolitical events highlighting the risks of global supply chains, Farah recognized the need to address food sufficiency and reduce crop loss in Egypt. Drawing on her family's expertise in cold-chain storage facilities, she embarked on a journey to modernize the country's agricultural sector.

Through extensive research and piloting various distribution models, Farah developed a technology-based solution to tackle the high food loss rate and empower farmers. Her keen observation of how farmers, purchasing managers, and vendors interact with their phones led to the final piece of her innovative approach.

During this insightful conversation, we explore the importance of having a clear vision for the future, the value of networking and collaboration, and the driving forces behind the growth of agriculture in Egypt. Additionally, we delve into the crucial topics of sustainability, differentiating between food waste and food loss, and fostering diversity in the workplace.

Join us as we gain valuable insights from Farah Emara and discover her remarkable efforts to reclaim Egypt's position as a global leader in agriculture innovation.

Topics Discussed:

(0:05:08) The importance of having a clear vision for the future

(0:09:25) The value of networking and collaboration

(0:12:52) What's driving the growth of agriculture in Egypt?

(0:17:33) Sustainability of agriculture

(0:24:27) The difference between food waste and food loss

(0:31:12) Fostering diversity in the workplace

(0:35:27) The need for more women VCs