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Ulta Beauty’s Kelly Mahoney On Mobile-First Omnichannel Personalization
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Over 95% of Ulta Beauty's sales come from members of its loyalty program, so is it any wonder they’re hyper-focused on taking their game to the next level when it comes to personalization technology?
In this episode of Tech Transformation, we’re talking with Kelly Mahoney, Ulta Beauty’s VP of customer marketing, about how they’re standing out in a sea of loyalty programs. We’re joined by Richard Widdowson of SAS to share how retailers are using data and analytics to make these decisions about consumer experiences more quickly than ever.
Listen to learn:
•How Ulta Beauty’s Glam Lab virtual beauty tool is paying off
•How its mobile experiences and technology are supporting consumer experiences and in-store associates
•How the value of the store experience differs by generation, especially with Gen Z
•How data and analytics are helping retailers react to consumer trends more quickly
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