使用Player FM应用程序离线!
Can marketers use AI to predict what you’ll do?
Manage episode 274913910 series 2809813
If you’ve been around marketing, you'll have heard the phrase "customer journey." It's what people do when they buy ... or don't buy.
Naturally, marketers want to optimize that trip, and Adobe has developed an AI system that finds out where those journeys break. Theoretically, that will help brands sell more.
Our guest this episode: Steve Hammond, a director at Adobe Experience Cloud.
352集单集
Manage episode 274913910 series 2809813
If you’ve been around marketing, you'll have heard the phrase "customer journey." It's what people do when they buy ... or don't buy.
Naturally, marketers want to optimize that trip, and Adobe has developed an AI system that finds out where those journeys break. Theoretically, that will help brands sell more.
Our guest this episode: Steve Hammond, a director at Adobe Experience Cloud.
352集单集
所有剧集
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。