E27: How to capture demand and create demand at scale in 2021 – with Chris Walker

Techie Talkie

内容由Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman提供。所有播客内容（包括剧集、图形和播客描述）均由 Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

4y ago 45:58

MP3•单集首页

(Episode Language: English)

Hi Techies,

On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs.

Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What we love about Chris is that he’s a serial smasher of conventional wisdom. He continuously challenges the norms we are all used to thinking of as marketing facts.

We speak about:

How attribution today is broken, how it leads companies in the wrong path and how to do it right.

How Chris views the world split between capturing demand and creating demand and how much effort and budget should go into each.

Why podcasting is so effective for creating demand and how to be successful at it

Enjoy!

Episode Resources:

1. https://www.refinelabs.com/

2. https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP

29集单集