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AI and Data at JCPenney: CIO Sharms Bala on Customer-Centric Innovation and Retail Transformation

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Manage episode 455140236 series 2943650
内容由Metis Strategy提供。所有播客内容(包括剧集、图形和播客描述)均由 Metis Strategy 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

932: Customer loyalty is a key metric for success in retail, prompting companies to leverage AI to optimize customer engagement. In this episode of Technovation, Peter High interviews Sharmeelee Bala, Chief Information Officer and Head of Product Management at JCPenney, to explore how she is enhancing customer engagement and the transformative role AI plays in this process.

Highlights include:

  • Customer-Centric Innovation: Sharmeelee discusses how JCPenney creates seamless experiences tailored to customer preferences.
  • AI and Data Strategy: She explains the role of clean, consolidated data in improving decision-making and how AI augments both employee productivity and customer insights.
  • Next-Gen POS Systems: Learn about JCPenney’s mobile-first POS systems pilot, designed to enhance in-store shopping experiences.
  • Loyalty Program Relaunch: The revamped rewards program strengthens customer engagement with benefits like “Cash Passes.”
  • Retail from the Customer Perspective: Sharmeelee shares how her personal experience as a customer informs her leadership in retail innovation.
  continue reading

312集单集

Artwork
icon分享
 
Manage episode 455140236 series 2943650
内容由Metis Strategy提供。所有播客内容(包括剧集、图形和播客描述)均由 Metis Strategy 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

932: Customer loyalty is a key metric for success in retail, prompting companies to leverage AI to optimize customer engagement. In this episode of Technovation, Peter High interviews Sharmeelee Bala, Chief Information Officer and Head of Product Management at JCPenney, to explore how she is enhancing customer engagement and the transformative role AI plays in this process.

Highlights include:

  • Customer-Centric Innovation: Sharmeelee discusses how JCPenney creates seamless experiences tailored to customer preferences.
  • AI and Data Strategy: She explains the role of clean, consolidated data in improving decision-making and how AI augments both employee productivity and customer insights.
  • Next-Gen POS Systems: Learn about JCPenney’s mobile-first POS systems pilot, designed to enhance in-store shopping experiences.
  • Loyalty Program Relaunch: The revamped rewards program strengthens customer engagement with benefits like “Cash Passes.”
  • Retail from the Customer Perspective: Sharmeelee shares how her personal experience as a customer informs her leadership in retail innovation.
  continue reading

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