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Customer Journeys & Experiential Shopping w/CDW’s Andy Szanger
Manage episode 373189764 series 2696421
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Consumers are returning to brick-and-mortar stores, but after years of convenience and digital shopping, expectations for seamless, fast, and maybe even fun visits are higher than ever. This week, CDW’s Andy Szanger joins the pod to discuss how retail tech can improve customer journeys and create an “experience” that keeps them coming back. How much do consumers value their time? Why is improving employee experience just as important as customers? Are experiential solutions just for Tier 1 retailers?
#VARValue - What new retail tech, innovations, or trends should VARs be learning more about that is likely to become part of their tech stack in the future?
Referenced Articles:
Forbes - "How Tech is Making the Retail Industry More Efficient and Improving the Customer Experience"
Lightspeed - "What is Experiential Retail?"
Lowe's "Project Unlock" - Video
TEConnecting with us:
Andy - Web3
Dean - Netflix Adds New Subscribers
John - Apple Fixes "Ducking" Problem
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