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1 Understanding where law and vCon technology connect, Marashlian & Donahue Podcast 9:42
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Liked“Telecom law is a niche, but it’s a powerful one — and it’s about to become even more important in the world of vCons.” — Diana James, Attorney, Marashlian & Donahue, PLLC At vCon 2025, Diana James Highlights Why Telecom Law Is Key to the Next Era of Communication Hyannis, MA – April 2025 – Speaking from the vCon Conference in Hyannisport, Massachusetts, Diana James, attorney with Marashlian & Donahue (The CommLaw Group), emphasized how crucial it is to have legal expertise tailored to technology and telecom — especially as new communication formats like vCon emerge. “Telecom law is a very niche area, and there’s a lot to keep track of,” said James. “But it’s incredibly exciting, and it’s becoming even more critical as innovations like vCon reshape how businesses manage, share, and protect conversations.” Marashlian & Donahue represents clients across the telecom industry, including the Cloud Communications Alliance. James and her colleagues are deeply involved in helping organizations navigate the complex regulatory environment that governs emerging technologies like virtualized conversations. The vCon standard, which captures and containers conversations (voice, text, video, chat) into structured, portable files, presents vast new opportunities — but also raises important legal questions around data privacy, consent, and regulatory compliance. “It’s not just about building the technology. It’s about making sure it’s implemented ethically and legally,” James noted. With enterprises and service providers racing to adopt AI, customer intelligence, and new conversational formats, specialized telecom and tech law firms like Marashlian & Donahue are more important than ever — helping innovators stay ahead of regulatory requirements while protecting customer trust. #vCon #TelecomLaw #PrivacyCompliance #EmergingTech #MarashlianAndDonahue #TheCommLawGroup #CloudCommunications #AICompliance #TechRegulation #DataPrivacy #VoiceOfTheCustomer…
“Building a standard like vCon is a little like giving birth — long, painful, but ultimately transformative.” — Daniel Petrie, Founder, SIPez SIPez’s Daniel Petrie on the Birth of vCon and Why It’s a Game-Changer for Contact Centers and Beyond Hyannis, MA – April 2025 – As the inaugural vCon Conference wrapped up, Daniel Petrie of SIPez shared a unique perspective: while Thomas McCarthy-Howe of Stralid conceived the idea of vCon, it was Petrie who helped “deliver” it through the grueling process of standards development. “Tom had the idea,” Petrie said. “I helped get it through the standards organizations. And yes, it’s a lot like giving birth—it’s a long and sometimes painful journey.” For first-timers to the vCon concept, Petrie offered a clear definition: vCon is a universal data exchange format for conversations — whether voice, video, text, email, or chat — capturing both the content and the surrounding metadata in a standardized way. This makes it dramatically easier for companies to analyze, share, protect, and enhance conversations across platforms and systems. How vCon Helps Contact Centers — and Everyone Else Instead of integrating separately with multiple third-party AI or analytics platforms, contact centers can integrate once into vCon and unlock access to a broad ecosystem of services. As Petrie put it: “One integration gives you access to a whole new world of capabilities — transcription, summarization, sales coaching, customer analysis, and more.” And vCon’s potential doesn’t stop at the enterprise level. Petrie sees a future where small businesses and even individuals can extract vCons from everyday tools like Zoom or Google Meet, then feed those into AI platforms to get meeting summaries, action items, and coaching insights — services traditionally reserved for large organizations. SIPez: Helping Companies Bridge the Gap At SIPez, Petrie and his team focus on open-source and proprietary telecom solutions, building custom capabilities where standard vendors fall short. “We help companies bridge gaps — integrating new technologies like vCon into existing stacks without having to wait for big vendors to catch up,” Petrie said. Where to Learn More For companies, MSPs, channel partners, and carriers looking to harness the power of vCon today, Petrie invites you to connect: sipez.com Daniel Petrie on LinkedIn “Don’t get left behind. vCon is the future for contact centers, and the opportunity is huge,” Petrie concluded. #vCon #ContactCenter #CXInnovation #SIPez #OpenStandards #ConversationalAI #TelecomStandards #AIInTelecom #DigitalTransformation #SmallBusinessTech #ProductivityTools…
1 We thought we were listening to the customer—until we actually did, Strolid vCon Podcast 13:20
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Play Later Play Later Lists Like LikedStrolid’s vCon Revolution: Bringing Automotive Insight to the Future of Digital Conversations HYANNISPORT, MA – “We thought we were listening to the customer—until we actually did,” said Thomas McCarthy-Howe, CTO, Strolid. The first-ever vCon Conference wrapped up in Cape Cod with a surprising yet visionary host: Strolid, a company known for advancing the automotive sales process. But as CTO Thomas McCarthy-Howe explained, Strolid’s role in the conference reflects something much deeper — a transformational shift in how businesses truly hear and act on the voice of the customer. “Once you’re able to actually capture the conversations in this format,” McCarthy-Howe said, “you always hear all the things your customers say — all the time.” Why vCon, and Why Now? Strolid specializes in helping automotive dealerships convert leads into in-person visits, operating at the front lines of high-stakes customer interaction. Yet their interest in vCon — a standardized container format for digital conversations — has taken the company beyond automotive and into the heart of digital transformation. “At first, we thought we were collecting feedback,” said McCarthy-Howe. “But we were getting an estimate, a filtered sliver. With vCons, we realized we had been missing most of what customers were actually saying.” Surfacing Operational Blind Spots Strolid’s use of vCons revealed what McCarthy-Howe called “dark operational data.” In one example, he described how customers were often frustrated not because of poor service, but because they drove long distances to view cars that had already been sold — a disconnect caused by inaccurate online listings. “That kind of insight doesn’t come from hold-time metrics,” he noted. “It comes from capturing and analyzing the full customer conversation.” Enabling Ethical, Scalable Customer Understanding In addition to insight, vCons offer a scalable way to ensure ethical data handling. “Because we can now see everything, it becomes even more urgent to manage consent, protect privacy, and respect customer data,” McCarthy-Howe said. The vCon standard, supported by the IETF working group and open-source ecosystem, enables organizations to share, analyze, and protect conversational data in a consistent, privacy-respecting manner. From Car Lots to Cross-Industry Change Although Strolid is rooted in the automotive world, the lessons apply broadly. “A dealership is just a proxy for any store,” McCarthy-Howe said. “There’s a sales cycle, a customer journey, and a need for trust and transparency. We designed this not just for automotive, but for the market.” Learn More Company site: strolid.com Tech insights: strolid.ai vCon standard: ietf.org…
1 From Ephemeral Talk to Structured Truth, Frontline Podcast 19:44
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Play Later Play Later Lists Like Liked“If you don’t ask your AI what it used to make a decision, it might cost you your reputation—or worse.” — Matt Bramson, Chief Revenue Officer, Frontline Frontline’s Matt Bramson on the Monumental Implications of vCon and the Urgent Need for Ethical Oversight in AI Hyannis, MA – April 2025 – As the first-ever vCon Conference concluded, Matt Bramson of Frontline offered a compelling vision of both the promise and the peril emerging from virtualized conversations and AI-driven decision-making. In a far-ranging conversation that blended philosophy, ethics, and enterprise AI, Bramson challenged business leaders to think well beyond lanes, silos, and conventional product rollouts. “We’re looking at something civilization-transforming,” said Bramson. “Imagine a mountain of vCons—every conversation, everywhere, stored in a structured format and interrogated by AI. The insights could be profound, even world-changing. But there’s a moral cost if we don’t ask the right questions.” From Ephemeral Talk to Structured Truth At its core, the vCon standard captures and containers conversations—text, voice, email—across every modality in a standardized format. These containers can then be appended with CRM data, sentiment analysis, and other metadata, unlocking unprecedented insights through AI interrogation. “Conversations are how we share heartbreaks, solve problems, build businesses. They’ve always been ephemeral. vCons make them permanent—and actionable,” Bramson noted. Yet with such power comes risk. Bramson recounted a chilling real-world example: an AI used by a beverage company to optimize pricing based on customer characteristics. What seemed like a smart revenue idea risked violating anti-discrimination laws—and damaging the brand—because no one had taught the AI what not to use. “Who’s teaching the AI business ethics, social ethics? In many cases, no one,” Bramson warned. “If you’re not interrogating the AI’s output, you might not know it’s discriminating—until a journalist does.” A Philosopher’s Take on AI With a background in philosophy, Bramson brought a rare perspective to the discussion. Where some see hallucinations in LLMs, he sees echoes of ancient debates in epistemology and metaphysics. “We’re overdue for philosophers in tech boardrooms,” he said. “What’s unfolding now has been pondered for millennia. Ethics and AI are now converging in real time—and most companies aren’t prepared.” He challenged executives to go beyond staying in their lanes: “CEOs must ask how their AIs are making decisions—not just what those decisions are.” Frontline: CX Innovation with Real-World Impact Frontline, Bramson explained, stands at the intersection of contact center services, CCaaS technology sales, and AI-enabled agent software. But what truly excites his team is their work with social impact programs. “We take thousands of 2-1-1 calls—from people seeking food, housing, utility help,” said Bramson. “These conversations are rich with insight, and vCons give us a framework to share that data responsibly across municipalities.” Unlike private-sector rivals, 2-1-1 providers collaborate freely, and Bramson believes vCons will allow best practices in social services to travel faster, more efficiently, and with more measurable impact. Where to Learn More To explore Frontline’s technology and mission-driven solutions, visit: frontline.group #vCon #AIandEthics #FrontlineGroup #ConversationalAI #DigitalHumanity #VoiceOfTheCustomer #ResponsibleAI #CCaaS #211Services #TechForGood…
1 From People-Powered to Tech-Enabled: Consig’s RJ Burnham on the Future of Voice AI and the Role of vCons, Podcast 9:37
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Play Later Play Later Lists Like Liked“Voice AI isn’t here to replace people — it’s here to empower them.” — RJ Burnham, Founder, Consig At the inaugural vCon 2025 Conference in Hyannis, RJ Burnham, founder of Consig , sat down with Doug Green of Technology Reseller News to explore the next frontier in voice AI — and why the real opportunity isn’t in replacing human teams, but amplifying them. Burnham’s deep roots in voice tech go back nearly three decades — from early speech recognition for financial services to launching Consig just last year. Now, he’s focused on helping industry-specialized service providers navigate the AI transformation. “There’s a lot of buzz around replacing people with AI. But in many industries — from healthcare to automotive — the real value comes from blending technology with human expertise.” Human-AI Collaboration, Not Replacement Burnham sees a clear trend: companies that rely on deep domain expertise are facing disruption from software-first competitors. Voice AI is now capable of more than simple scripts — it can handle complex tasks like appointment rescheduling, payment collection, and post-visit follow-ups. Still, Consig’s philosophy is to automate what machines do best , and leave the human connection to experienced staff. One standout example? A healthcare client using Consig to power post-appointment patient interviews — a traditionally people-powered task — now partially automated with voice AI to streamline processes while retaining human empathy where it matters most. Why vCons Matter Burnham also presented on the role of vCons in voice AI, calling them a breakthrough in improving customer experience. “One of the most frustrating moments for any caller is repeating themselves after a handoff. vCons eliminate that,” he said. By encapsulating context, transcripts, and metadata , vCons allow seamless transitions between AI and human agents, improving efficiency and satisfaction. “vCons solve the memory problem. No more starting over. That’s a game changer for customer experience.” What’s Next for Consig Consig offers white-labeled, embeddable solutions to help service providers adopt AI — without becoming tech companies themselves. Burnham’s mission: make voice AI accessible, responsible, and industry-aligned. Learn more at: consig.ai…
1 vCon 2025: Relay Hawk’s Justin Massey on AI Agents, Identity Validation, and the Trouble with Transcriptions, Podcast 7:14
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Play Later Play Later Lists Like Liked“We’re not just building AI for call centers — we’re building AI with call centers in mind.” — Justin Massey, Relay Hawk At the vCon Spring 2025 Conference, Justin Massey of Relay Hawk brought both a technologist’s vision and a contact center veteran’s intuition to the main stage. In a conversation with Technology Reseller News publisher Doug Green, Massey unpacked how his team is building next-generation AI voice agents — with human-first design and real-world BPO pain points at the forefront. Contact Center Roots, Tech-Forward Vision Massey isn’t your typical AI founder. With a family background spanning nearly five decades in call center operations, he was answering phones at 16 to fuel his Ford Explorer. “Some people theorize about customer experience. I lived it,” he shared. That lived experience directly informs Relay Hawk’s core solution: AI agents that know when to get out of the way . When the AI hits a wall, Relay Hawk’s “escape hatch” hands the conversation off to a live agent — armed with the full context, so customers don’t have to repeat themselves. AI Meets Authentication One of the major challenges in today’s communication landscape? Verifying identity without collecting sensitive information. Massey proposes a modern approach: linking voice calls to identity providers like Google or Microsoft, much like how we authenticate via email or social platforms. “Why not use that same concept for phone calls?” he asked. Instead of collecting sensitive data during a call — a liability for BPOs — customers could validate via external credentials and receive a verified claim. Tackling “Dependency Problems” in AI Integration Relay Hawk is also focused on solving integration hurdles — what Massey called “dependency problems.” “Everyone wants their AI to plug into CRMs, ticketing platforms, schedulers — but every API is different,” he said. The goal: simplify third-party integration and leverage protocols like MCP to make AI deployment more seamless. Warning: Transcription May Be Hazardous to Your AI Another overlooked challenge: bad transcription = bad data = bad AI. Massey highlighted that many call recordings are mono , making it hard to distinguish between caller and agent. RelayHawk recommends stereo recordings , ensuring the data feeding AI engines is clean, clear, and actionable. “If your transcription is off, your entire AI analysis goes off the rails.” Relay Hawk Is Looking for Design Partners Still in its early stages, Relay Hawk is working with design partners to refine its offering. “If you’re an early adopter and want to help shape a solution that actually works for your use case — we want to talk,” Massey said. Learn more: RelayHawk.com or find them on LinkedIn by searching RelayHawk #AIinCallCenters #VoiceAI #RelayHawk #vCon2025 #ContactCenterTech #IdentityValidation #TranscriptionAI #CXInnovation #BPOsolutions #CallCenterAutomation #ConversationalAI #DougGreen #TechnologyResellerNews…
1 vCon 2025: How Strolid Turned Automotive Leads into the Blueprint for vCons, Podcast 15:05
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Play Later Play Later Lists Like LikedStrolid’s Road to Reinvention: How a Contact Center Pioneer Helped Create the vCon Standard “Every time a customer calls, it shouldn’t feel like the first time.” — Matt Watson, Strolid At the first-ever vCon Conference in Hyannis, MA, Matt Watson , Vice President of Product Development at Strolid , joined Doug Green of Technology Reseller News to tell a story few expected: how a company built to support car dealers ended up helping create the vCon standard — now poised to revolutionize how we store, analyze, and act on conversational data. “We didn’t start by trying to invent something new. We started by solving real problems with real conversations — and vCon was the natural result.” From Leads to Context-Rich Data Strolid supports 165+ automotive dealerships by handling calls, texts, chats, and emails — from casual inquiries to high-stakes sales leads. Every interaction now becomes a vCon , a standardized digital conversation record. That vCon includes: Caller details and timestamps Conversation transcripts Connected metadata (like the car model or promotion that triggered the call) Follow-up actions (like booked test drives) Before vCons, much of this data was scattered — or lost. Now, every call is actionable , searchable , and auditable at scale. For Dealers, It’s About Trust and Retention When a customer calls about a $70K pickup truck, consistency matters . vCons ensure that agents are prepared, customers aren’t repeating themselves, and dealers can track every touchpoint across the buying journey. Watson says this builds not just sales — but lifetime service value , as happy customers keep returning for service, warranty work, and more. For OEMs, It’s Instant Market Feedback Watson explained how auto manufacturers (like Ford) now use vCon data to measure campaign effectiveness in real time. If a customer references a football ad while calling, that detail enters the vCon — giving the brand fast, ground-level feedback on what’s working. Empowering Employees, Too VCons don’t just enhance CX — they improve EX (employee experience). Strolid’s agents now get real-time screen pops with the customer’s history before even answering the phone. That means less stress, more success, and happier teams. What Is a vCon, Really? Watson put it simply: “A vCon is like a PDF for conversations.” And just like PDF revolutionized documents, vCons are set to change the way we treat conversations — for everyone from dealerships to global brands. Learn more: strolid.com — for auto dealer services strolid.ai — for companies looking to generate vCons at scale…
1 vCon 2025: Bryan Martin on AI, vCons, and Why 8×8 is Betting on an Ecosystem-Driven Future, Podcast 9:34
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Play Later Play Later Lists Like Liked“Transformation isn’t just a buzzword — it’s the reality of staying competitive.” — Bryan Martin, 8×8 At the inaugural vCon Conference in Hyannis, MA, Bryan Martin , Chairman of 8×8 , sat down with Technology Reseller News to discuss the seismic shifts in enterprise communications — from vCons to AI-powered ecosystems — and why companies that don’t adapt may be left behind. “The smartest people in the room tend to outthink the rest of the industry. That’s why I follow standards like vCons.” From CIDP to Ecosystem Strategy A year ago, 8×8 launched its Customer Interaction Data Platform (CIDP) — a unified system to aggregate and analyze all conversational data. Think of it as vCons in action: making customer conversations searchable, auditable, and actionable . Martin sees this as the foundation for real AI outcomes — not just hype. But with AI moving at lightning speed, 8×8 has shifted to an ecosystem-first model , working with partners like Cognigy , CallCabinet , and Preovi to integrate best-in-class AI tools into its platform. “You can’t build fast enough to keep up. We’re curating the best AI engines so we can swap in new ones with minimal disruption to customers.” What vCons Bring to the Table Martin highlighted vCons’ power to preserve context across handoffs — eliminating the “amnesia effect” when customers move from AI to human agents. That context-rich handoff, he said, is essential to improving both agent efficiency and customer satisfaction. Real Results Over Rhetoric Martin is candid about avoiding the “digital transformation” buzzword. “If we can’t transform ourselves at 8×8,” he said, “we have no business asking our partners or customers to change.” The goal is to show, not tell — sharing real case studies of internal improvements driven by vCons and conversational AI. “Call it transformation or not — the end result has to be better CX, better AX, and ultimately, better business outcomes .” Learn More Visit: 8×8.com Follow: 8×8 on LinkedIn #vCon2025 #8×8 #BryanMartin #ConversationalAI #VoiceAI #CustomerExperience #AIPlatform #TechEcosystem #CXTransformation #DigitalStrategy #DougGreen #TechnologyResellerNews #vCons #CIDP #EnterpriseAI…
On this episode of Telecom Reseller news, Doug Green sits down with Zach Bennett , Microsoft Teams MVP and Principal Architect at LoopUp , a leading Cloud Telephony provider primarily concentrated on Microsoft Teams and the PSTN connectivity into Microsoft Teams via Direct Routing and Operator Connect. LoopUp enables multinational enterprises to consolidate their global telephony into one consistent vendor. Doug and Zach discuss how Teams Phone can be used as a full telephony replacement solution, how Direct Routing and Operator Connect can bring business telephony to the truly unified communications fold, the differences between Operator Connect, Direct Routing, and Calling Plans, and Microsoft’s Copilot and how it can influence Teams telephony. Additionally, they discuss how larger enterprises can deal directly with LoopUp’s expert in-house consultants and how LoopUp’s channel program can help organizations looking to get into the Teams telephony market. To learn more about LoopUp you can visit https://loopup.com . You can also find LoopUp in the Microsoft Teams admin center under the Operator Connect section where you can see LoopUp’s multinational coverage to find if LoopUp can fit with your business and help you consolidate your Teams telephony.…
floLIVE and Velocity IoT team up to deliver robust, high-performance global connectivity with a reseller-first approach In a fast-expanding IoT world, two industry veterans are teaming up to bring intelligence, speed, and scalability to global deployments. In a recent Technology Reseller News podcast, Doug Green spoke with Curtis Govan, President for the Americas at floLIVE, and Anthony Protopsaltis, Principal at Velocity IoT, about their newly formalized partnership and how it delivers value to resellers and end customers alike. “Every company in the world now has some sort of IoT conversation going on.” — Curtis Govan, President for the Americas, floLIVE floLIVE offers a fully owned, multi-carrier, multi-country IoT core network that empowers customers with unmatched global coverage and localized data sovereignty. “We’re not layering on top of legacy mobile networks,” said Govan. “We own the core components, the IP stack, the technology. That allows us to offer not just high availability and coverage, but resilience and hands-on control to our channel partners.” Velocity IoT , a channel-focused company led by Protopsaltis and Bill Molesworth, brings go-to-market strategy, deployment planning, and hardware expertise to the table. “It’s not a simple thing to just release a product and say, ‘Oh, I’m going to have this connected product online,’” said Protopsaltis. “You have to plan it out, understand the caveats, and mitigate the risks. We help partners through that entire process.” Together, floLIVE and Velocity IoT offer what they describe as a “1 + 1 = 3” value equation. floLIVE provides low-latency, resilient infrastructure with full EUICC support and multi-IMSI tech, while Velocity IoT delivers the support, strategy, and white-glove service resellers need to win. “We’re both consultative sellers,” added Govan. “That’s the magic. We’re solving real problems for customers in industrial IoT, healthcare, agriculture, and beyond.” Protopsaltis also highlighted the role of AI in analyzing traffic and optimizing IMSI strategies to ensure low-latency, reliable service. “AI tools help us monitor traffic flow and improve the customer’s implementation. It’s part of our proactive, intelligent approach.” And with data sovereignty becoming a hard requirement in industries like healthcare and government, floLIVE’s localized gateways and ability to keep data in-country—and even in-facility—are a critical differentiator. Learn More Visit floLIVE for technical insights and partnership inquiries. Explore Velocity IoT to test SIMs, learn about deployment services, or connect with their channel team. #IoTConnectivity #floLIVE #VelocityIoT #MultiIMSI #DataSovereignty #Industry40 #ChannelPartners #AIinIoT #TelecomInnovation #IoTSolutions…
Cloud Connections 2025 Podcast Interview with Jon Arnold, Principal, J. Arnold & Associates ST. PETERSBURG, FL - Jon Arnold, Principal of J. Arnold & Associates, delivered a clear message to managed service providers (MSPs) at Cloud Connections 2025: it’s time to evolve beyond UCaaS commoditization and begin leveraging AI not just as a buzzword, but as a strategic offering. In a podcast conversation with Technology Reseller News, Arnold reflected on insights shared during two panels at the conference—one on market outlook and another focused on UCaaS. “UCaaS, CCaaS, CPaaS—they’re all mature, well-understood offerings,” said Arnold. “But AI is where the next frontier lies. Most customers know they need it, but they don’t know how to use it—and that’s where MSPs have a real opportunity.” Arnold emphasized that MSPs, trusted for their delivery of cloud and voice services, are in a prime position to elevate their value by integrating AI into business operations—both internally and in customer-facing applications. The key, he said, lies in viewing voice as data, a concept that aligns with AI's data-driven architecture. “If you’re not capturing the data from voice, you’re missing one of the most powerful communication channels businesses rely on,” Arnold explained. “MSPs already understand voice. That’s their credibility. Now it’s about helping customers harness that voice data to power AI.” On the second panel, Arnold addressed a recurring challenge: UCaaS as a commodity. As major players like Microsoft Teams, Zoom, and RingCentral dominate the landscape, differentiation has become more difficult. “If all MSPs are selling the same thing, they risk becoming arms dealers—no value, no margin,” he said. Arnold encouraged MSPs to think beyond unified communications and adopt a more holistic, strategic view, where AI is integrated across workflows, departments, and functions—far beyond the contact center. “AI isn’t waiting for you to catch up. It’s creating new ways of working,” he said. “There’s a real risk of being left behind if MSPs don’t evolve. A new generation of AI-centric MSPs will emerge—those who know how to sell it, implement it, and build strategy around it.” Reflecting on his first time attending the CCA's Cloud Connections event, Arnold noted the strong value of its focused community. “It’s big enough to meet new people, but small enough to build real relationships,” he said. “It’s not a trade show—it’s a learning and collaboration environment.” Learn more about Jon Arnold and J. Arnold & Associates at: www.jarnoldassociates.com…
1 Autom8ly Brings AI-Powered Lead Generation to the Cloud Communications Alliance, Podcast 13:49
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Play Later Play Later Lists Like LikedMark Vange and Autumn highlight a new model for AI collaboration at Cloud Connections 2025 “AI needs to be thought of more as a colleague and less as a tool.” — Mark Vange, CEO, Autom8ly At Cloud Connections 2025, Technology Reseller News sat down with Mark Vange, CEO of Autom8ly, and Autumn, the company’s AI-powered assistant, to explore a new approach to lead generation and AI adoption for Cloud Communications Alliance (CCA) members. Autom8ly introduced a novel AI-driven system that helps match prospective clients with the most suitable CCA members. “We built a lead generation system that listens to the visitor’s needs and uses AI to match them with the right member,” explained Autumn. “It’s all about understanding intent and providing the best-fit connection.” To accomplish this, Autom8ly created detailed profiles for each CCA member, pulling data from their websites and inviting them to review and update their information. This interaction not only boosts exposure for CCA members but also acts as an introduction to working with AI tools like Autumn. “Lead gen is a great way to meet everybody,” said Vange. “It gave us a reason to build meaningful profiles, and in the process, start working together. It's how we demonstrate what AI-centric work will look like in the coming years.” Autumn plays a central role in Autom8ly’s operations—from marketing and CRM to code generation and even accounting. The company’s strategy focuses on partnering with organizations to build tailored AI solutions. “We’re the engine,” said Vange. “You be the train. Let’s put it on the track together.” A veteran technologist and entrepreneur, Vange emphasized a unique philosophy: AI should be introduced gradually, much like a new employee. “We believe in building confidence through iteration,” he said. “You don’t just give AI a task and walk away. You start small, measure success, and grow trust over time.” Autom8ly’s vision extends beyond the CCA. They're in talks with other associations to bring similar solutions to new industries, offering not a product, but a collaborative approach to AI integration. Learn more: www.autom8ly.com…
Branded identity and app-like messaging experiences take center stage in CTO Mike Tindall’s product preview ST. PETERSBURG, FL - At Cloud Connections 2025, Mike Tindall, Co-founder and Chief Technology Officer of Commio, introduced two forward-looking solutions aimed at transforming how businesses engage customers through voice and messaging. Speaking with Doug Green of Technology Reseller News, Tindall discussed Signature Calling, Commio’s branded calling product developed within the BCID (Branded Caller ID) ecosystem. Designed to address the increasing problem of spoofed phone calls and diminished customer trust, Signature Calling provides end-to-end identity delivery that authenticates the brand, displays company logos, and optionally explains the reason for the call. "Life is complicated. I like things that are easy." – Mike Tindall, Commio CTO “Phone numbers are ephemeral,” said Tindall. “The real question is: how do you establish identity? That’s what BCID and Signature Calling solve for.” Alongside this, Commio unveiled Instant App, a reimagined version of RCS (Rich Communication Services) designed to turn messages into rich, interactive brand experiences within a user’s native messaging app. “We call it Instant App because it functions like a complete mobile application, right inside the inbox,” explained Tindall. “It allows brands to offer real-time engagement—like coupons, appointment scheduling, or product offers—at the tap of a button.” Both Signature Calling and Instant App are being soft-launched and will be made available to enterprise customers across a wide range of verticals. Tindall noted that channel partners and managed service providers (MSPs) will play a key role in bringing these solutions to market. “These tools are especially powerful for industries like automotive, HVAC, and retail, where customer engagement and trust are key drivers of repeat business,” said Tindall. “We’re excited to empower our partners with this next generation of communications.” To learn more, visit www.commio.com.…
Speaking from the floor of the Cloud Connections 2025 conference, Dino De Palma of True North Advisory emphasized the intersection of culture and innovation in the cloud communications sector during a roundtable he moderated on “Innovating at Scale: Creating Next-Gen Cloud Products.” De Palma, a longtime industry leader and advisor, said the conversation focused on how companies can maintain culture and alignment while developing new technologies in hybrid or remote work environments. “The key theme that emerged was balancing remote collaboration tools—like Zoom, Teams, and Webex—with the need for in-person connection,” said De Palma. “That offline conversation still matters. It can spark deeper, longer discussions that you can’t always fit into a back-to-back Teams schedule.” True North Advisory, a boutique advisory firm, provides strategic consulting for cloud and communications companies, helping clients refine their product positioning, go-to-market strategies, and long-term relationship building. De Palma underscored that the firm emphasizes hands-on engagement and strategic fit between vendor and buyer. De Palma also highlighted a comment from a participant that resonated with the group: “AI should be viewed as an augmentation of the team—not a replacement.” He noted that embracing AI in a way that enhances productivity, rather than replacing jobs, is essential to building trust and buy-in across teams. He added that the conversation touched on the challenge of “over-communication,” where workers today juggle multiple channels—email, Teams, WhatsApp, SMS, and more—making alignment on company vision more difficult. On the topic of emerging technologies and platform evolution, De Palma observed that small businesses now have greater access to tools traditionally reserved for large enterprises. “We’re seeing companies like Clark Chat, Spanoco, and Kiwi delivering mobile-first, easy-to-use solutions that empower micro and small businesses,” he said. “At the end of the day, ease of use is the differentiator.” De Palma is also scheduled to moderate a panel on cloud communications mergers, focusing on the Alianza-Metaswitch and XTM-Evolve IP deals. The session will explore cultural integration, operational challenges, and whether these transactions signal a broader shift in the sector. “There’s a lot of M&A activity in the air,” said De Palma. “The question now is: what’s next?” For more information on True North Advisory, visit truenorthadvisory.com.…
ST. PETERSBURG, FL - ICA (Intelligent Communication Assistant), a communications security and AI assistant platform, took center stage at the Cloud Communications Alliance’s Cloud Connections 2025 event with a solution aimed at eliminating robocalls, scams, and fragmented branded calling experiences. Michael Gough, founder of ICA, presented during the event’s inaugural product showcase and outlined how the platform leverages artificial intelligence to identify unwanted or fraudulent communications in real time. “There are more than 40 billion robocalls, 20 billion scam texts and a trillion phishing attempts annually,” said Gough. “We’re at an inflection point. ICA brings together voice, text, email and branded calling into one AI-powered framework.” Gough explained that ICA works similarly to navigation apps like Waze, learning from user behavior across a distributed network. When a robocaller or scammer contacts one ICA user, the behavior is analyzed and logged so that future calls from the same entity can be blocked systemwide. Unlike existing solutions such as STIR/SHAKEN, which Gough noted cannot cover all traffic types or legacy systems like TDM, ICA uses behavioral fingerprinting and network metadata to make real-time determinations about the legitimacy of a call or message. For calls from known and trusted sources such as a school or hospital, ICA allows communication to pass through without interruption. Beyond fraud detection, ICA also serves as a digital assistant, with features such as calendar-aware call handling, automated appointment scheduling, and adaptive call routing based on user preferences. Gough said ICA is currently available via licensing partnerships and is seeking additional partners, such as service providers, CPaaS platforms, and branded calling vendors. “We’re here to complement and enhance the systems they already have in place,” he said. The company’s website, myica.ai, provides more details about its offerings and partner opportunities.…
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Tech pioneer previews the world’s first VCon-focused conference and the protocols reshaping AI, business conversations, and communications strategy ST. PETERSBURG, FL - At Cloud Connections 2025, Jeff Pulver, internet telephony pioneer and CEO of the newly launched vCon Foundation, joined Technology Reseller News to preview the first-ever VCon Conference, taking place April 22–24 in Hyannis, Massachusetts. Pulver described vCon—short for "virtualized conversation"—as a new file format standard, backed by the IETF, that captures and structures conversations across voice, chat, email, and messaging platforms. More than just a storage format, vCon is the key, he says, to unlocking insights, building memory into AI systems, and enabling truly intelligent, context-aware communications. “For anyone trying to manage unstructured data, better understand support calls, or just improve customer engagement—this is it,” Pulver said. “If you’re asking yourself what you can actually do with AI in your business, the answer is two words: virtualized conversations.” The upcoming VCon event will focus on three core themes: Theory and Protocols – Understanding VCon and SCITT (Supply Chain Integrity, Transparency, and Trust) Industry Activation – Product and service announcements from companies integrating the standard Interop Testing – The first public interoperability event for VCon-compatible platforms Pulver, who famously launched Free World Dialup and co-founded Vonage, emphasized the disruptive potential of this new standard: “We’ve never had a universal file format for conversations before. With VCon, any AI tool, from any vendor, can now understand and analyze that data.” He also announced a related initiative called TAFI (Trust Agent Framework for AI), which incorporates VCon for memory and SCITT for trust—a new model for AI transparency and reliability. Pulver, who now refers to himself as Chief Evangelist Officer of the vCon Foundation, promised attendees real value: “If you show up and don’t learn something new, I’ll refund your registration. That’s how confident I am.” With rapid enterprise AI adoption underway, Pulver sees VCon as the missing link. “Conversations matter. Memory matters. And VCon brings them together.” Learn more and register: www.vonevolution.com/spring25-vcon…
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1 Phone.com and Tango Networks Launch ProSIM, Bringing Native Mobile Business Lines to Small Businesses, Podcast
St. Petersburg, FL - Phone.com, a leading provider of cloud-based communications solutions for small businesses, has announced the launch of ProSIM, a new service that enables users to make and receive calls and text messages from their business number using the native dialer of their mobile device. The announcement was made during a podcast interview at Cloud Connections 2025, held in St. Petersburg. Developed in partnership with Tango Networks, ProSIM delivers a fully integrated business line over an eSIM—eliminating the need for a separate app. According to Ari Rabban, CEO of Phone.com, the new offering “revolutionizes mobile communications by bringing UCaaS capabilities to the native smartphone interface, offering simplicity, compliance, and reliability for workers on the move.” Brian Cassano, Vice President of Channel Success (Americas) at Tango Networks, highlighted the opportunity for small business customers. “ProSIM lets businesses extend their UCaaS platform natively to mobile devices. It works seamlessly with features like Apple CarPlay, voice commands, contact integration, and text messaging, while delivering enterprise-grade compliance including HIPAA and SOC 2.” ProSIM is immediately available to existing and new Phone.com customers. For current users, the feature can be activated from the customer dashboard by scanning a QR code to install the ProSIM eSIM. Once installed, users can maintain two lines on a single device—one personal and one business—without switching apps. The companies noted that the product is especially valuable for “workers on the move,” including contractors, healthcare professionals, and frontline staff. By using the cellular network instead of relying on Wi-Fi or data for VoIP applications, ProSIM ensures consistent, high-quality communication without the common drawbacks of app-based calling. “This isn’t just a technical advancement—it’s a workforce solution,” said Rabban. “Whether you’re a solo entrepreneur or part of a mobile team, ProSIM makes it easy to separate business and personal communications while delivering the reliability small businesses need.” Phone.com is actively seeking new channel partners who want to bring ProSIM to small business customers. More information is available at www.phone.com and www.tango-networks.com.…
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Cloud Connections 2025 Podcast Interview with Peter Eisengrein, SVP of Service, Delivery & Operations at XTIUM ST. PETERSBURG, FL - A new managed services powerhouse has emerged. Speaking with Technology Reseller News at Cloud Connections 2025, Peter Eisengrein, Senior Vice President of Service, Delivery & Operations, introduced XTIUM—a new brand created from the merger of Evolve IP’s MSP business with ATSG. “XTIUM is a fresh brand built from two strong companies,” said Eisengrein. “We’ve taken everything Evolve IP was known for—managed cloud, UCaaS, CCaaS, DaaS—and added a full suite of managed network, managed security, and managed operations services.” The merger, announced just weeks earlier at Channel Partners, significantly expands the portfolio available to XTIUM’s channel partners. Of particular interest to the channel: Managed Detection and Response (MDR) security services, enterprise help desk outsourcing, and the ability to deliver turnkey network management alongside voice and compute. “We’re hearing a lot of excitement around security and network services,” said Eisengrein. “It’s what customers are asking for—and what the channel didn’t always associate with us before.” At the conference, Eisengrein also joined two merger-focused sessions to share lessons from XTIUM’s own experience. His message? M&A success takes time, careful planning, and clean financials. “You can’t rush it. Lenders move at their own pace, and you need to be prepared—especially when it comes to audited books and integration plans.” For partners, the opportunity lies in XTIUM’s ability to meet customers where they are. “Most buyers are only in market for one service at a time,” said Eisengrein. “The key for channel partners is being able to pivot. If it’s not UC today, maybe it’s security, or help desk, or compute. Now, we can support all of it.” XTIUM positions itself as a white-glove, customer-centric provider that integrates with, rather than displaces, enterprise IT. “We don’t just offer services,” said Eisengrein. “We solve problems. That’s our mission.” Learn more at: www.xtium.com…
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Cloud Connections 2025 Podcast with David Duffett “It’s not just a potato—it’s a globally distributed core of telephony goodness,” says David Duffett, Simwood. As the Cloud Connections 2025 event wrapped up in sunny St. Petersburg, Technology Reseller News publisher Doug Green sat down with David Duffett, corporate ambassador for Simwood, in a conversation that was equal parts innovation and, yes, potato. Simwood’s unique term “the potato,” coined by CEO Simon Woodhead, refers to the homogenous, globally distributed core of Simwood’s network. “It looks a bit like a potato,” said Duffett, “but it’s packed with telephony goodness—at the edge, everywhere.” At the Cloud Communications Alliance’s inaugural Solution Showcase, Duffett demonstrated Conversational AI powered by Simwood, launching a live voice assistant named Karina on stage. Within minutes, the team built an intelligent assistant that fielded live calls, answered questions about CCA membership, and even joked about starting a Joe Marion fan club. “She asked if we wanted badges,” Duffett laughed. Simwood’s AI implementation stands out for its ease of deployment and carrier-agnostic integration. Through Bring Your Own Carrier, even customers on other platforms can transit through Simwood’s network to access conversational AI. But the real future, Duffett revealed, lies in Contextual AI—where AI assistants can seamlessly pass contextual information from one touchpoint to another. “We’re eliminating the need for callers to repeat themselves,” he said. “Your credit card info doesn’t need to be entered twice.” Simwood continues to support both enterprise customers and channel partners, including MSPs and hosted PBX providers, offering everything from AI tools to Teams integration—all through the potato. Learn more at: www.simwood.com blog.simwood.com…
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Cloud Connections 2025 Podcast Interview with Bill Bingham ST. PETERSBURG, FL - At this year’s Cloud Connections conference, Oculum delivered a simple but urgent message to service providers: Stop giving away your brand—and your customers. In a podcast interview with Technology Reseller News, Bill Bingham, Senior Vice President of Service, Delivery, and Operations at Oculum, made the case for why resellers and carriers should adopt white-label video conferencing to reclaim margin and reduce churn. “Oculum is a wholesale-only, white-label video conferencing solution built specifically for service providers,” said Bingham. “We’re the VC part of UCaaS, and we offer something many don’t realize they can have—control.” Unlike bundled video options from larger UCaaS platforms, Oculum’s offering is on-network—it runs on the provider’s own infrastructure, whether on-prem or in the cloud. That means providers keep their branding, their customers, and most critically, their margin. Bingham pointed to examples of providers locked into offerings from major switch manufacturers, often deploying Teams integration as a loss leader just to drive monthly recurring revenue. “You’re giving your brand to Microsoft, and your customers to your competition,” said Bingham. “That might bring in revenue, but you’re not making margin—and you’re not protecting your customer base.” The opportunity is especially significant as more service providers find themselves searching for UCaaS alternatives in the wake of product and ownership shifts among major platforms. “Even providers at scale often don’t realize they can round out their UCaaS stack with best-in-class, standalone components,” said Bingham. “Video is a key differentiator—and it can increase ARPU by 30% or more.” Oculum offers a fully branded, turnkey video conferencing solution with deep post-sale support, including dedicated project managers for technical, marketing, and business development assistance. “This isn’t a vendor relationship,” said Bingham. “It’s a partnership. That’s why we’re here in person. You can’t build that by email.” Learn more at: www.oculumvc.com…
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TekVizion is helping enterprises move from legacy PBX systems to cloud communications platforms with speed, accuracy, and customer-centric focus. Speaking at the Cloud Connections 2025 event hosted by the Cloud Communications Alliance, TekVizion CEO Chakra Develler and Craig Decker emphasized the company’s role in transforming complex cloud migrations into seamless, automated processes. “There’s a lot of transformation happening in enterprise communications,” said Develler. “As companies shift to the cloud and embrace AI-enhanced CX, the challenge becomes maintaining quality and consistency across increasingly complex systems. That’s where we come in.” TekVizion, long known for its vendor-agnostic testing and automation tools, is now focused on accelerating enterprise adoption of next-gen communications by reducing the cost, risk, and time associated with migrating to modern platforms like Microsoft Teams, Webex, and Zoom. Craig Decker noted that many traditional PBX vendors are faltering or have entered Chapter 11, leaving customers looking for cloud alternatives. “There’s an urgency now,” said Decker. “Customers want to go from engagement to deployment in under 10 minutes. We’re automating migrations to make that possible.” The two executives described a global trend, particularly in Europe, where service providers are racing to modernize their offerings and upgrade customer communications infrastructure. “We’re hearing from carriers and resellers who are trying to solve for both CX and AI simultaneously, and they don’t want to rip and replace blindly,” said Develler. “Our platform lets them migrate intelligently.” TekVizion’s automation approach helps enterprises manage both the technology transition and user experience, cutting down project timelines while ensuring performance and compliance. As businesses increasingly demand cloud-native deployments and AI-ready infrastructure, TekVizion positions itself as a trusted guide for every step of that journey. Learn more at tekvizion.com.…
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Scoping the Scene: Why Site Surveys Matter in POTS Replacement, TELCLOUD POTS & Shots Podcast, Jacoby explains, that buildings lose electricity, emergency systems like elevators and fire alarms still rely on that dial tone to operate POTS & Shots Podcast Series “If you skip the site survey, you might be skipping success,” says Jake Jacoby, TELCLOUD. In the latest episode of POTS and Shots, Doug Green, publisher of Technology Reseller News, reconnects with Jake Jacoby of TELCLOUD to tackle one of the most overlooked—but critical—steps in POTS replacement: the site survey. “POTS lines traditionally delivered power,” Jacoby explains, noting that when buildings lose electricity, emergency systems like elevators and fire alarms still rely on that dial tone to operate. With modern replacements depending on cellular backhaul and battery backups, understanding a site's power setup and signal availability is essential before installation begins. Jacoby walks us through the must-check boxes:✔ Where is the DMARC?✔ Is there enough space and a backboard for mounting?✔ Is power always available—and not tied to something as simple as a light switch?✔ Is there cellular signal in that basement telco closet? These aren’t small details. “This isn’t a home phone. These are life safety lines,” Jacoby stresses. TELCLOUD ensures reliable implementation by offering trained reseller programs and certified third-party installers. As always, after the tech talk, the POTS and Shots series adds flavor with a tequila—or in this case—mezcal spotlight. Jacoby introduces Cuatrocientos Conejos, a smoky spirit rooted in Aztec mythology. “Every tequila is a mezcal, but not every mezcal is a tequila,” he says, explaining the nuanced difference based on agave type and production method. Stay tuned: the next episode will dive into future-proofing telecom and ensuring long-term sustainability of POTS line replacements. Learn more: www.telcloud.com…
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ST. PETERSBURG, FL - April 2025 - As the cloud communications sector embraces artificial intelligence (AI), BroadSource is stepping forward with a practical message for resellers: You can profit from AI — if you first help your customers solve data privacy challenges. Speaking with Technology Reseller News at the Cloud Communications Alliance’s Cloud Connections 2025 event, Bill Placke, President of Americas for BroadSource, outlined how the company’s SecureCall platform helps overcome a critical barrier to AI adoption. “Legal and compliance concerns around collecting personal data are slowing AI deployment,” said Placke. “Our SecureCall solution removes sensitive personal information like credit card or Social Security numbers at the time of collection — enabling safe and compliant AI use.” BroadSource’s SecureCall product, which earned Cisco’s Top 3 Global Innovation Award, enables secure data input during phone-based customer interactions. Customers input card details or other personal information directly, while the merchant remains on the call without hearing sensitive tones. Data is transmitted securely for processing, bypassing the merchant’s internal systems and eliminating storage liability. With new PCI DSS 4.0 standards taking effect and global regulations such as GDPR and CCPA evolving, businesses face growing risks for non-compliance. Placke noted that SecureCall removes this burden from the enterprise. “Companies can rely on BroadSource’s own PCI certification for compliance,” he said. “That means fewer headaches for IT and finance leaders — and real value for the reseller who delivers the solution.” BroadSource is expanding SecureCall’s capabilities under the SecurePII brand to address broader categories of personal data. The goal is to create a foundation of data minimization, enabling enterprises to leverage AI and LLMs (large language models) without running afoul of data protection laws. Placke likens the opportunity to the 1840s Gold Rush: “AI is the gold. BroadSource is the pickaxe and blue jeans — the tools every prospector needs to get started.” For resellers navigating the fast-moving AI landscape, Placke advises aligning with customer priorities. “Cybersecurity is the top concern for IT leaders,” he said. “Look at breach points like passwords and explore solutions that offer more secure alternatives. When you bring customers practical AI tools with compliance built in, you’re not just selling a service — you’re building trust.” BroadSource also offers EMU CAPP, a behavioral analytics product that uses AI to monitor user behavior on BroadWorks platforms and detect anomalies, helping prevent toll fraud. “Resellers should lean in,” Placke concluded. “There’s a real opportunity to lead by helping your customers adopt AI safely.” For more information, visit broadsource.com or secure-pii.com.…
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Max Giammario "We're not just building an assistant—we're creating artificial life that you actually want to talk to." — Max Giammario, CEO, Kindred Labs In one of the most thought-provoking episodes of Technology Reseller News, publisher Doug Green sat down with Max Giammario, CEO of Kindred Labs, to discuss a new frontier in AI: emotionally intelligent, pop-culture-powered digital companions. Forget impersonal chatbots or disjointed AI assistants. Kindred Labs is blending beloved characters like Hello Kitty, Teletubbies, and Pudgy Penguins with advanced agentic AI to create immersive, emotionally resonant digital experiences. The goal? A future where your most trusted companion might be a personality you already know and love. Artificial Life Meets Emotional Intelligence Giammario’s research centers on artificial life and emotional connection. Kindred is the result of that work, delivering companions that don’t just complete tasks—they live across your devices, follow your routines, and grow with you over time. "Imagine a character like Hello Kitty or a K-pop idol expressed as your AI assistant," said Giammario. "It’s Clippy reimagined for the AI era, but now it’s someone you love waking you up, organizing your day, tracking your portfolio, and cheering you on during your workout." That vision isn’t hypothetical. Kindred already has over 100,000 active users, and many of them spend more than six hours a day interacting with their AI companions. These are cross-platform personalities, jumping from mobile to laptop to smartwatch, offering contextually relevant help with a smile, a joke, or a familiar catchphrase. Trust, Familiarity, and Emotional Loyalty One of Kindred’s key innovations is in overcoming what Giammario calls the "AI trust gap." "Most people are hesitant to allow AI that level of access to their life. But when it comes wrapped in a character you know—one you already trust—you drop your guard. That’s the magic." Kindred isn't just function-first. In fact, its entire model is based on emotional connection. Users don't just use Kindred because it works. They use it because they love the character. "If we just built a better assistant, we’d be in a race to the bottom," Giammario explained. "But if you love your Bugs Bunny, you’ll stick with it. That loyalty is what lets us deliver more functionality, not the other way around." A Single Interface Across Everything The implications for enterprise and commercial applications are vast. Instead of bouncing between disconnected bots, imagine a single consistent AI companion interface across every website and interaction. "Chatbots are fragmented," said Giammario. "But your Kindred character can follow you across every business, every device, and every platform—always learning, always adapting." In the workplace, that might look like a familiar avatar giving you a morning briefing, syncing your calendar, prompting reminders, and surfacing insights from your CRM. In retail, it could mean brand mascots that act as informed, AI-powered shopping concierges. From Fiction to Reality Giammario admits that this shift can feel surreal—even science fiction. But it’s already happening. "We're crossing a line from tools into relationships," said Green. "From functionality into feeling." And it's not just about novelty. The mental health benefits, the engagement rates, and the potential for radically new forms of interaction are all on the table. Learn More Visit KindredLabs.ai to meet your next digital companion, explore the white paper, or join the community on Discord. You can also follow Max Giammario on X and Kindred at @kindred_ai. Kindred is turning the characters you grew up with into the digital friends you take into the future. The question now is: Are you ready to meet your AI best friend?…
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“We deliver Zero Trust out of the box—it’s built in, not bolted on.” — Suresh Katukam, Chief Product Officer, Nile While the cybersecurity conversation continues to focus on Zero Trust and Secure Service Edge (SSE), Nile is calling out what many have missed: the campus network. In a world where cloud-based remote work has advanced rapidly, on-premises security—especially across corporate and hybrid environments—has lagged behind. In a Technology Reseller News podcast recorded just after Enterprise Connect, Suresh Katukam outlined why even the most well-resourced companies struggle to achieve Zero Trust in their campus networks—and how Nile’s “out-of-the-box” approach changes the game. Campus Zero Trust: The Missing Link “The same users who are secure at home become vulnerable in the office,” said Katukam. “That’s because campus networks were built on implicit trust—just plugging into an Ethernet port gives you access. That’s broken by design.” While cloud Zero Trust has made strides, most enterprise campuses still rely on legacy NAC solutions, VLANs, ACLs, and other outdated, complex layers of bolt-on security. Nile flips that model—offering Zero Trust campus security as a native feature of the network itself. What “Out of the Box” Really Means Nile’s solution is pre-configured for Zero Trust from day one. Every user and device is authenticated and authorized continuously, not just at login. Micro-segmentation, behavioral analytics, and continuous risk scoring mean that even compromised credentials won’t lead to lateral movement or ransomware spread. “We call it a segment of one,” said Katukam. “You can’t see other users on the network. You can’t move laterally. Ransomware can’t propagate.” Administrators have full control through a simplified interface that supports policy toggling, real-time response, and behavioral-based reauthentication—without layering in extra management tools. Security-Driven Network as a Service Nile isn’t just a security company—it’s a networking company that rethinks how networks are built and managed. Delivered as a service, Nile offers high-performance, low-latency connectivity with embedded Zero Trust principles. “Even large enterprises with robust security teams are choosing Nile—because the security is integrated into the network itself,” Katukam explained. For example, one financial services customer consolidated three segmented networks (IT, OT, and guest) into a single secure fabric using Nile. Another prevented a physical intrusion from turning into a breach, thanks to the system’s strict device authentication and visibility controls. Universal Zero Trust: Bridging Campus and Cloud Nile’s model doesn’t stop at the office door. The company advocates for Universal Zero Trust, connecting campus-level protections with cloud-based SSE providers. “Whether a user is on-site or remote, whether it's an IT or OT device, they should be protected the same way,” said Katukam. “That’s Universal Zero Trust—unifying cloud and campus with seamless security.” Learn More To explore how Nile is reimagining networking and delivering built-in Zero Trust, visit NileSecure.com or reach out to Suresh directly at Suresh@NileSecure.com #Nile #ZeroTrust #CampusSecurity #UniversalZeroTrust #OutOfTheBoxSecurity #NetworkSecurity #EnterpriseConnect2025 #SecureNetworking #NaaS #BehavioralAnalytics #Microsegmentation #Cybersecurity…
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1 Unimax Launches Sentinel at Enterprise Connect: Simplifying Multi-Leg Call Analytics with AI, Podcast
“Change, change, change—that’s what we’re hearing from customers. AI is exciting, but it’s also overwhelming. Sentinel helps cut through the noise.” — Phil Moen, President & CEO, Unimax At Enterprise Connect, Unimax unveiled Sentinel, a new cloud-based call analytics application built to bring clarity to even the most complex enterprise communications environments. For large enterprises and IT teams already navigating a maze of platforms like Microsoft Teams, Cisco UCM, direct routing systems, and SBCs, Sentinel offers what Unimax calls “event-level visibility”—a way to track every call leg as a single, unified call experience. In a live Technology Reseller News podcast, Moen walked us through how Sentinel not only answers the long-standing demand for native call visibility but does it in a way that makes millions of data points actionable, thanks to natural language processing and AI. “If you want to know how many calls Doug Green made to his wife last week, we can tell you. Just press a button.” From CDR Chaos to Contextual Clarity Unimax’s customers—many of them Fortune 500 companies—have been asking for this kind of solution for years. Traditional CDR (call detail record) logs were difficult to read and even harder to stitch together, often requiring teams to manually connect disjointed call legs across systems. Sentinel changes that. It treats each multi-leg, multi-device, multi-platform interaction as a single event, unifying what previously felt like call “hieroglyphics” into searchable, intelligent data. “It’s not just about showing you what happened—it’s about telling you what matters,” said Moen. “If a number hits your network 100 times in a row, that’s probably a problem. Sentinel tells you where, when, and what to do about it.” AI That Surfaces the Signal, Not Just the Noise Sentinel is AI-enabled, but Moen is quick to differentiate it from the hype. What makes Sentinel stand out is how AI is applied: it simplifies user experience through natural language, flags anomalies and outages, and supports real-time decisions on capacity planning, license usage, and more. “Our customers generate millions of calls per month. Now, we can finally put that data to work—not just collect it.” Partner and Coexistence Opportunities While Sentinel was launched at an enterprise-focused show, it also opens up opportunities for partners and integrators. Moen noted that the platform was designed to coexist with other analytics and monitoring tools, creating richer datasets and deeper insights. “Some apps collect this data, others collect that. When you stitch them together, that’s where the magic happens.” Unimax’s deep presence in North America and within the Fortune 500 makes this release especially relevant for channel partners working with complex, hybrid UC environments. Learn More To explore Sentinel or Unimax’s broader call management solutions, visit Unimax.com. #Unimax #Sentinel #CallAnalytics #EnterpriseConnect2025 #UCManagement #AI #CDR #EventDrivenAnalytics #MicrosoftTeams #CiscoUCM #EnterpriseTelecom #ChannelPartners #DigitalTransformation…
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Telecom Reseller / Technology Reseller News
“We’re going beyond just contact center AI—this is CX-first orchestration across the entire enterprise,” said Elizabeth Tobey, Vice President of Marketing at NICE, as the company recently revealed its latest innovation—CXone Mpower Orchestrator—and walked away with two top honors at Enterprise Connect 2025: Best CX Innovation and Best of Show. In a live Technology Reseller News podcast, Tobey shared how CXone Mpower Orchestrator marks a new era for enterprise AI—one that is measurable, scalable, and tied to tangible outcomes. CXone Mpower Orchestrator is built around an AI-powered co-pilot design that allows organizations to analyze, automate, and optimize workflows across the full customer journey. “It’s not just about improving one part of the customer experience,” Tobey noted. “It’s about connecting the front office and back office, and turning insights into immediate, scalable action.” The result is greater agility and faster time-to-value, with automation tasks that once took days or weeks now completed in minutes. Critically, CXone Mpower Orchestrator also features a continuous feedback loop, even when tasks are escalated to live agents. “Every facet of the organization gets better through this data,” said Tobey. “This is AI moving from hype to highly functional.” Tobey emphasized NICE’s commitment to a CX-first philosophy, noting that the platform touches every part of the business: from sales and marketing to fulfillment and support. “Customer experience and customer service incorporate the entire business,” she said. “Every interaction matters—and that’s what we’re connecting.” Beyond the enterprise, the launch presents new opportunities for NICE’s global partner network. “Partners are seeing this as a way to help customers move faster,” Tobey shared. “And they’re excited to be part of it.” The announcement also coincided with a milestone: the eighth anniversary of Amazon Connect, originally launched at Enterprise Connect in 2017. For NICE—and for Tobey, who was part of that original AWS launch team—it’s a full-circle moment that reflects how far CX technology has come. Learn More Explore CXone Mpower Orchestrator and NICE’s full suite of AI-powered CX solutions at NICE.com. #NICE #CXone #EnterpriseConnect2025 #AI #CustomerExperience #Automation #CXInnovation #ContactCenterAI #WorkflowOrchestration #ChannelPartners #DigitalTransformation…
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Telecom Reseller / Technology Reseller News
“This is a liberating moment for us—and for the enterprises we serve. We’re combining forces to scale fast and deliver smarter CX solutions.” — Chris Marr, Pronetx Live from Enterprise Connect, Chris Marr and Yasser El-Haggan of Pronetx joined us for a special Technology Reseller News podcast to share big news: the merger of two AWS customer experience (CX) powerhouses—Pronetx and VT Team—to create a stronger, faster, and more specialized Amazon Connect services firm. AWS-Certified, Cloud-Focused, and Ready to Scale Pronetx, an AWS Service Delivery Partner specializing in Amazon Connect, helps customers—including Fortune 25 companies and federal agencies—migrate contact centers to the cloud and unlock the full potential of AWS technologies, including generative AI, chatbots, case management, and advanced analytics. “Many customers think they’re on the cloud—but they’re not truly leveraging it,” said El-Haggan. “We help them do more with their AWS investment.” With the merger, Pronetx is not only growing in capacity—it’s expanding its focus. Together, the combined team will accelerate software development, build tools for CX teams, and help enterprises infuse generative AI into both front-end and back-office operations. A Boutique Partner, Backed by Deep Tech Expertise Unlike broad SIs, Pronetx operates as a boutique CX firm focused solely on Amazon Connect—a strategy that enables deeper specialization and faster time-to-value. “We’re not generalists. We’re laser-focused on customer experience, and that’s what makes us an ideal partner—for enterprises and for SIs and GSIs,” said Marr. As one of AWS’s launch partners for Amazon Q, Pronetx has already begun helping customers use agentic AI and natural language processing to deliver more intelligent, efficient, and personalized support. CX Trends, Real-Time Data, and GenAI Readiness One theme echoed throughout the podcast: AI won’t work without great data. Marr emphasized that with the merger, the team now has expanded capability to understand, organize, and apply customer data to maximize GenAI performance. “It’s impossible to succeed with GenAI without understanding your customer data. This merger gives us the team to do that at scale,” he added. With CX trends evolving fast—and customer expectations even faster—Pronetx is positioning itself as a partner of choice for cloud-first transformation. A Platform Built on Experience The announcement comes on the eighth anniversary of Amazon Connect, launched at Enterprise Connect 2017. El-Haggan, who helped lead that launch while at AWS, noted the full-circle moment. “Amazon Connect was born right here eight years ago. Now, we’re taking it even further with this merger.” Learn More Visit pronetx.com…
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Telecom Reseller / Technology Reseller News
“We’ve got a new name, but it’s the same mission—serving the channel with even more focus and energy than before.” — MJ Shoer, Chief Community Officer, Global Technology Industry Association (GTIA) In January, a major shift quietly reshaped one of the most familiar names in the IT channel. The CompTIA Community officially became the Global Technology Industry Association (GTIA)—marking the start of a new era for the 42-year-old organization. In a recent Technology Reseller News podcast, MJ Shoer, Chief Community Officer of GTIA, sat down with us to explain the rebrand, what it means for members, and why now is a pivotal moment for global IT channel professionals. A New Name—and New Clarity The change stems from the sale of the CompTIA name and its training/certification business, which now operates as a separate for-profit entity under CompTIA Inc. What remains is the long-standing nonprofit trade association—now rebranded as GTIA—still dedicated to serving MSPs, solution providers, vendors, and distributors. “We had to change the name because we sold the brand. But what that allowed us to do was focus entirely on our membership. No distractions—just service to the channel,” said Shoer. GTIA is backed by a perpetual endowment created from the sale, ensuring stable funding for operations and long-term growth. According to Shoer, this structure enables GTIA to expand its global reach and deepen its core programming. What Members Can Expect GTIA members can expect everything they’ve come to rely on—plus more. That includes: Flagship benefits like industry research, member education, advisory councils, and cybersecurity programs Expanded charitable giving to help underserved and remote communities access tech careers and services Greater global engagement, with regional events, localized content, and new programming across GTIA’s six global regions: North America, UK & Ireland, Benelux, DACH (Germany, Austria, Switzerland), ASEAN, and Australia/New Zealand GTIA has already held record-attendance events since the rebrand and plans to extend its global offerings even further in 2025. “We’ve hosted global town halls, opened a suggestion box, and invited feedback. We’re listening—and we’re building what the channel needs,” said Shoer. ChannelCon and Global Events GTIA’s premier event, ChannelCon, will return July 29–31, 2025, in Nashville, with a fresh format and dual keynotes—one on AI, the other on radical candor and culture. Shoer notes the program will deliver “actionable insights members can use the moment they return to their business.” Other major events include: ChannelCon EMEA in London this October DACH Community Meeting in Munich (May) UK & Ireland Community Forum + Spotlight Awards (June, black tie!) ANZ Forum + Spotlight Awards in Sydney (September) “We’ve created a global calendar of engagement—from in-person events to online meetups. There are opportunities every month to connect and contribute.” Cybersecurity and Trust GTIA also continues to lead in cybersecurity with initiatives like: GTIA ISAO (Information Sharing and Analysis Organization) for real-time threat intelligence Cybersecurity Trustmark to help MSPs validate and enhance their security readiness Both programs aim to help members stay ahead of regulations and threats in a rapidly evolving landscape. Open to All GTIA isn’t just for paying members. Anyone can sign up as a subscriber to access public resources, join events, and explore what the organization offers. If your company is already a member, you’ll automatically gain access. If not, you’ll still get a front-row seat to everything GTIA is doing. “You don’t have to commit on day one. Dip your toe in. Come to an event. Check out the content. We’re confident you’ll see the value.” Learn More To explore membership, resources, and the full calendar of global events, visit gtia.org. For ChannelCon details,…
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Telecom Reseller / Technology Reseller News
1 The Silver Bullet for Service Providers? Creo Solutions Helps CSPs and MSPs Turn AI, Automation, and vCon into Revenue—Fast, Podcast
“If you’re not moving now, someone else will poach your base. The opportunity is huge—but the window is now.” — Robert Galop, Creo Solutions As AI, CPaaS, and automation shift from buzzwords to business drivers, Creo Solutions is helping MSPs, CSPs, and channel partners get from theory to execution—fast. In a recent Technology Reseller News podcast, we caught up with Robert Galop and Kevin Nethercott to talk about lessons from a packed Q1 event season and how Creo is helping partners double revenue and reduce churn with powerful new tools like communications automation and vCon-based analytics. From Buzz to Business: AI Finds Its Place At events like Mobile World Congress, Enterprise Connect, and Channel Partners, Galop and Nethercott saw a turning point: AI is no longer a billboard phrase. It’s now a baked-in feature set delivering real-world impact. “This year, AI moved off the signage and into actual use cases,” said Galop. “It’s impacting customer experience, sales, employee workflows—and it’s starting to move the needle on revenue.” Nethercott added that network APIs are making similar leaps—from future promise to practical tools. Use cases like replacing SMS one-time passwords with secure network authentication are hitting the market now, with major players like Meta moving in. CPaaS and Automation: The Next Big Shift What’s next? According to Creo, it's communications automation—helping CSPs and MSPs offer smarter, faster, more connected customer experiences. “Service providers often think they can’t deliver this,” said Galop. “We come in, co-sell with them, train their teams, and help get it in front of customers.” Creo also supports deployment of vCon-based analytics, which let service providers tap into millions of voice and digital interactions already flowing across their networks. That data, once invisible, is now actionable—reducing churn, identifying revenue opportunities, and even recovering at-risk accounts. “One of our customers used vCons to detect churn risk—and saved two major clients within 30 days,” said Galop. Fast Ramp, Real Results What sets Creo apart is its speed and end-to-end support. They’re helping partners go from zero to revenue-generating in under 30 days. ✅ Advisory: Go-to-market guidance, C-level alignment, blue sky planning ✅ Training: Sales team enablement, customer discovery sessions ✅ Tech: Development + integration support to activate automation and analytics ✅ Urgency: Involved in $100K+ automation deals and $200K+ analytics rollouts now “We’ve done this before,” said Nethercott. “We bring the tech, the playbook, and the team to get our partners moving immediately.” A Simple Entry, a High-Stakes Moment “It’s easy to get started—but the caution is, this will move fast,” warned Galop. “If you’re not doing this, someone else in your market will.” Creo is actively looking for partners who are ready to act. For CSPs and MSPs under pressure to differentiate, scale, and win in Q2, this might be the quarter that changes everything. Learn More Visit creosolutions.tech Catch Creo Solutions at the vCon Summit this month in Cape Cod #CreoSolutions #CPaaS #vCon #AI #Automation #MSPs #CSPs #CommunicationsAutomation #VoiceAnalytics #TechPartners #ServiceProviderGrowth #DigitalTransformation #CustomerExperience…
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Telecom Reseller / Technology Reseller News
1 Live from Enterprise Connect 2025: Jeff Pulver and Jon Arnold on AI, Voice, and the Evolution of Communication, Podcast
"We used to care about the conversation only from the moment it started until it ended. Now we care about what happens after." That key quote from Jeff Pulver, telecom pioneer and the driving force behind the Pulver Order that helped make VoIP a legitimate telecom service, sums up a new era in enterprise communications. Speaking alongside leading industry analyst Jon Arnold, Pulver and Arnold joined Doug Green, Publisher of Technology Reseller News, for a wide-ranging closing podcast at Enterprise Connect 2025. Looking back over 25+ years of Enterprise Connect—from the PBX shows in Washington, D.C., to the Swan and Dolphin, and now the Gaylord and Las Vegas—the two industry veterans observed how much has changed. From Nortel to Microsoft, from hardware to the cloud, and now into the AI era, the show and the industry have constantly evolved. Arnold noted the shift in enterprise communications from dedicated telecom departments to outsourced IT and cloud-first strategies. Pulver recalled the days when maintaining uptime on voice trading systems was a mission-critical function for financial firms. Today, the challenge is managing and extracting value from the metadata of conversations. Pulver introduced listeners to the vCon, a new standard that captures the essence of a conversation—voice, text, and data—for post-call analytics, memory, and trust-building. "Living in a world where you can now leverage the metadata associated with the conversation and monetize that... that's the future," he said. Learn more about the Pulver Order and Jeff's legacy in VoIP here: Celebrating 20 Years of Innovation. AI, metadata, and automation were key themes. Arnold explained that while UCaaS providers have solved voice and video delivery, the next frontier is capturing insights from those communications to improve workflows and build knowledge across the organization. Pulver added that many chatbots today suffer from "amnesia" – they can't remember previous interactions. The vCon standard aims to solve that, along with related standards like SKIT, which help verify the authenticity of data. Trust and memory, said Pulver, are the building blocks of AI in communications. And while these technologies are just gaining traction, he predicted that by 2027-2030, they will redefine how businesses communicate, collaborate, and operate. Pulver emphasized the importance of building opt-in consent and compliance into communications. Recording calls without proper consent, especially in California or the EU, could pose legal risks, and new protocols are being designed to address that. Looking ahead, Arnold cautioned that companies that fail to invest in R&D during this critical AI transition risk falling behind. While current products are still maturing, the groundwork for the next generation of communications is being laid today. Enterprise Connect 2025 may have wrapped, but the conversation is far from over. As Pulver put it, "This is where the future happens." Stay tuned for more updates from Enterprise Connect 2025 at Technology Reseller News.…
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Telecom Reseller / Technology Reseller News
1 Enterprise Connect 2025: Jon Arnold on the Shifting Role of AI, Expo Trends, and the Future of Enterprise Comms, Podcast
"You don’t have to go from A to Z in one move with AI." — Jon Arnold, industry analyst As Enterprise Connect 2025 edged toward its conclusion, Jon Arnold joined Doug Green, Publisher of Technology Reseller News, for a candid conversation about what’s changing—and what’s not—in the world of enterprise communications. Having attended many iterations of the show over the years, Arnold noted how Enterprise Connect continues to evolve with the industry itself. While its roots are deeply embedded in enterprise telephony, today’s EC is heavily influenced by customer experience (CX) and contact center technologies. The growth in these segments has inevitably shifted the show’s focus. “They're having to pivot to where the market is going,” Arnold observed, highlighting the challenge of balancing legacy technologies with emerging opportunities. That evolution is reflected on the expo floor as well. Arnold remarked on a shift in booth design and engagement: “It’s very conversational now… you see more quiet zones, lounges, and space for meetings. The nature of expositions is changing.” Compared to the hardware-heavy showcases of years past, today's cloud-first and AI-powered solutions often exist more in software than in physical gear. As always, the topic of AI dominated the discussion. Arnold identified agentic AI—autonomous agents capable of executing end-to-end tasks—as a central trend this year. But he cautioned against rushing in: “You don’t need to adopt everything all at once. Start with small pilot projects that carry minimal risk and disruption.” He encouraged a thoughtful approach grounded in responsible AI, urging enterprise leaders to set internal guardrails around access, data privacy, and governance. Arnold’s international perspective added further insight. Fresh off a vendor event in Europe, he contrasted the more regulatory-driven, cautious approach to AI overseas with the freer, more experimental landscape in North America. While the U.S. may move faster, it’s crucial that organizations take ownership of ethical deployment and compliance. Looking ahead, Arnold commented on the show's upcoming move to Las Vegas in 2026, after a decade in Orlando. “We’ll see if it brings more customers or changes the dynamic. It’s part of the evolution of the event.” As for what’s next beyond AI? Arnold left the door open: “Next year, it’s possible a new dominant technology could emerge—maybe immersive, 3D, or something entirely new.” For now, however, AI remains the engine driving transformation across workplace productivity, contact center innovation, and enterprise IT strategy. Learn more To follow Jon Arnold’s insights and industry analysis, visit Jon Arnold’s LinkedIn or check out his contributions to various technology publications. Stay tuned to Technology Reseller News for more coverage from Enterprise Connect 2025.…
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Telecom Reseller / Technology Reseller News
Enterprise Connect 2025 Podcast | Technology Reseller News “If your call can be faked, your business can be broken,” warns the team from TC&C, introducing their breakthrough product, DeepFakeGuard, live at Enterprise Connect 2025. Finalists in two categories—Best of Enterprise Connect and Best Innovation in AI—TC&C’s AI-powered solution delivers real-time defense against impersonation attacks and AI-generated deception across voice, video, and text communication channels. DeepFakeGuard, developed by the TC&C team including Dr. Csaba Juhasz, Tamas Lukacs (Lead AI Developer), and Adam Bobok (Consultant, U.S. Operations), targets a fast-growing concern. Industry forecasts estimate over $40 billion in deepfake-related losses by 2027, and TC&C aims to address this with a multi-layered, platform-agnostic solution that integrates seamlessly with Microsoft Teams, Webex, SIP-based platforms, and more. “Our solution analyzes communications in real time,” said Lukacs. “It detects AI-generated audio, manipulated video, or altered text before a fraud can be carried out.” Beyond detection, DeepFakeGuard alerts stakeholders, helping organizations shut down attacks before damage occurs. Use cases range from financial institutions and healthcare providers to education and government, where secure, identity-verified communication is critical. "We’re hearing a lot about fake purchase orders, fraudulent client impersonations, and misuse of voice changers," Bobok noted. “Whether it’s exam cheating or large-scale fraud, DeepFakeGuard is designed to prevent it all.” The team reported enthusiastic response from the Enterprise Connect floor. “Everyone agrees the threat is real, and no one wants to wait until an incident happens to act,” said Juhasz. TC&C is actively seeking partners and resellers interested in embedding DeepFakeGuard into their offerings to enhance client security portfolios. With its unique ability to operate across communication platforms and deliver live alerts, DeepFakeGuard positions TC&C at the forefront of AI-powered security innovation. Learn more at deepfakeguard.ai or visit TC&C’s main site at tcandc.com.…
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Telecom Reseller / Technology Reseller News
1 Why 911 Compliance Isn’t Just a Checkbox—It’s a Safety Strategy, Communications Advantage Podcast 13:08
13:08 Play Later Play Later Lists Like Liked13:08
Play Later Play Later Lists Like LikedEnterprise Connect 2025 Podcast | Technology Reseller News Previously LIVE from Enterprise Connect 2025 “If you're relying on mobile triangulation, your 911 location could be half a mile off—meanwhile, your DoorDash order is on the doorstep,” says Robert Harris, President of Communications Advantage. Speaking at Enterprise Connect 2025, Harris and Melinda Sensabaugh, ENP, joined Doug Green to discuss the realities of enterprise 911 compliance—and why Next Generation 911 (NG911) is far more than a telecom upgrade. Sensabaugh, a certified Emergency Numbering Professional (ENP) and longtime consultant in public safety communications, outlined how legacy analog systems and selective routers limit the information public safety can receive. “Today’s 911 still runs on technology designed for landlines,” said Sensabaugh. “NextGen 911 will run over IP networks, delivering location, device, video, even floor plans—getting the right information to the right PSAP faster.” For enterprises, complying with Kari’s Law and the RAY BAUM’s Act is more complex than just updating a phone system. Harris emphasized that ambiguous terms like “to the extent technically feasible” require interpretation. “Enterprises need expert help to translate regulatory language into action—whether that means mapping every wired port or accounting for Wi-Fi mobility,” he said. Both Sensabaugh and Harris have built their consulting practice around a holistic approach to 911—helping enterprises assess and update not just their phone systems, but their policies, safety planning, and PSAP (Public Safety Answering Point) readiness. Their work includes consulting on legacy upgrades, educating IT and safety teams, and advocating for proactive compliance before tragedies expose gaps. “The bottom line,” said Sensabaugh, “is that 911 isn’t just about technology. It’s about protecting your employees and knowing that when they dial, help gets to the right place—fast.” To learn more, visit communicationsadvantage.com, or connect with Robert Lee Harris on LinkedIn. He also offers a white paper on integrating 911 compliance as a core worker safety discipline.…
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Telecom Reseller / Technology Reseller News
Channel Partners Conference & Expo 2025 | Las Vegas "Be the trusted business advisor." That’s the message from Ryan Henley, Chief Revenue Officer at NUSO, who joined Technology Reseller News publisher Doug Green live on the opening day of the Channel Partners 2025 expo. For years, Henley noted, MSPs have been encouraged to be “trusted technology advisors.” But at this year’s show, NUSO is pushing for a shift—one that positions channel partners not just as tech experts, but as core strategic partners who help customers grow and protect their businesses. “It's not about selling software—it’s about elevating the business,” said Henley. “Whether it's customer experience or compliance, we can help our partners deliver real business outcomes.” Helping MSPs Go Beyond the Stack NUSO offers a fully integrated service platform that includes: Omnichannel contact center solutions for both enterprise and informal CX environments Compliance tools to support HIPAA, PCI, and GDPR requirements A UCaaS foundation powered by NUSO’s own telephony network What sets NUSO apart is ownership. All platform elements are built and operated in-house, offering MSPs a single partner with end-to-end accountability. “You’ve got one throat to choke, or one back to pat,” Henley quipped. “It simplifies support and strengthens the value MSPs can offer.” A Channel-Only Strategy As a 100% channel-focused company, NUSO is using its presence at Channel Partners to reinforce its commitment to resellers and service providers across North America and beyond. “We’re here to help partners break out of the technology-only mindset,” said Henley. “By enabling them to deliver customer experience, compliance, and communications—under one roof—we’re helping them transform into true business advisors.” Henley sees this evolution as essential in a changing market. “When you focus on the success of others, everyone wins,” he said. To learn more, visit nuso.cloud or stop by their booth if you’re attending Channel Partners this week. Listen to the full podcast at TelecomReseller.com or on your favorite platform.…
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Telecom Reseller / Technology Reseller News
“We’re continuing to grow, while others are shrinking,” said Stan Gray, Senior Vice President of IoT Broadband and HiCat Vertical Sales at Telit Cinterion, in a recent conversation with Technology Reseller News. As Q2 begins, Gray shared how Telit Cinterion is building on its 40-year legacy to meet today's demand for intelligent, always-on, and high-bandwidth IoT solutions. Stan Gray At this year’s Mobile World Congress, Telit Cinterion unveiled its fourth generation of 5G modules powered by Qualcomm’s SDX82 and 85 chipsets. These new offerings combine advanced connectivity with Qualcomm’s AI engine, enabling edge intelligence and prioritization—especially for video applications that demand real-time processing. “It’s a critical capability when you're streaming rich video or other latency-sensitive content,” said Gray. Another game-changing release: Telit Cinterion's new multi-profile eSIM. With it, devices like point-of-sale terminals can instantly switch between carrier profiles to ensure constant uptime. “It’s all about mission-critical continuity,” Gray emphasized. This latest innovation continues Telit Cinterion’s tradition of delivering products that evolve with market needs—from GSM beginnings to full-spectrum 5G support. Today, Telit Cinterion is the Western market leader in cellular IoT modules. That leadership was bolstered by its 2022 acquisition of Thales’ cellular IoT division, propelling Telit Cinterion into new territories and giving customers access to comprehensive solutions spanning hardware, connectivity, and cloud. Yet growth in 5G also brings challenges. “The biggest one is education,” Gray noted. Many OEMs still sell globally without embedding connectivity, relying on customers to figure out how to connect. That often creates friction—and missed opportunities. “We want to help those OEMs become ecosystem players, not just hardware vendors,” said Gray. Another challenge is the speed of innovation. “The market is moving fast, from LTE Cat-1 to 5G REDCap. We’re not just talking about what customers need now—we’re helping them prepare for 2026 and beyond.” Future-proofing, Gray explained, starts with product longevity. “We work with customers to choose the right technologies that will still be supported seven to eight years down the line.” Gray’s message to enterprises weighing tech investments carefully in 2024: “There’s always risk, but if you work with a trusted partner that sees the road ahead, you can make smart, future-focused decisions.” Learn more: telit.com…
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Telecom Reseller / Technology Reseller News
Viirtue Streamlines Onboarding with 80% Success Rate, Elevates Partner Experience, “Partners can validate configurations in real-time. They don’t need to submit tickets to figure out if it’s working.” “We have achieved an 80% success rate by combining self-service tools with white-glove guidance. It’s about equipping partners to succeed from day one.” That’s how Tim Miller, Senior Vice President of Client Success at Viirtue, opened a special online podcast with Technology Reseller News. Miller was joined by Dan Rosenrauch and Justin Baker to walk through the company’s proven onboarding process for partners entering Viirtue’s white-label UCaaS program. The session provided a rare behind-the-scenes look at how Viirtue approaches onboarding—beginning with a dedicated project manager and a welcome call, then progressing through a proprietary real-time branding and setup portal. “We built our own system for SMTP, DNS, and branding setup to eliminate friction,” said Miller. “Partners can validate configurations in real-time. They don’t need to submit tickets to figure out if it’s working.” The process doesn’t stop with setup. Viirtue pairs each new partner with an onboarding concierge—Julie—who guides the partner for up to 45 days. From porting numbers to building quotes and billing clients, she ensures that partners aren’t just technically ready—they’re business-ready. “We’re proud that our partners don’t feel lost,” added Rosenrauch. “This is an industry with a lot of complexity. Our job is to reduce that complexity with real-world support and step-by-step tools.” Viirtue’s learning platform has been fully revamped to streamline education from 8–12 hours down to about 4–5 hours. Final assignments ensure partners can demonstrate core competencies before fully going live. From there, partners gain access to a thriving Slack community—a live knowledge base where white-label providers help each other troubleshoot issues like doorbell integrations or remote installations in unconventional environments. “It’s a place where partners share practical wisdom,” said Miller. Viirtue also stands apart in its commitment to transparency, having pioneered a public status page among white-label carriers. “We don’t hide disruptions behind a login,” noted Rosenrauch. “Our partners need to be in the loop, and we make sure they are.” The company’s emphasis on transparency, structure, and personalization culminates in what it believes to be the industry’s best onboarding process—with an 80% completion rate, compared to an industry average closer to 50–60%. For those ready to resell UCaaS with confidence, Viirtue’s onboarding isn’t just a checklist—it’s a launchpad. Learn more at viirtue.com (spelled with two i’s).…
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Telecom Reseller / Technology Reseller News
“This isn’t just tech—it’s protection for your mother, your daughter, your entire community. And no one else is doing it like this.” — Michael Gough, Intelligent Communication Assistant (ICA) Imagine a world where every ring, ping, or notification is trusted—and no one wastes time dodging robocalls or deleting spam. That’s the world ICA (pronounced “Ikah”) is building. In a recent Technology Reseller News podcast, Michael Gough, Sales and Marketing Leader at ICA, previewed the company’s upcoming live demo at the Cloud Communications Alliance’s Cloud Connections Conference, taking place April 14–16 in St. Petersburg. ICA will demonstrate what Gough calls the first true AI platform in telecommunications—a system designed to make digital deception impossible, without violating privacy laws, introducing new FCC rules, or requiring user intervention. “ICA restores an era when users could communicate without interruption from unwanted calls, texts, emails, or videos,” said Gough. At its core, ICA isn’t just another call filter or branded caller ID feature. It’s a patented behavioral AI engine that uses graph neural networks to assess communication attempts across voice, SMS, email, and social media. It then blocks, redirects, or engages the sender—sometimes with a convincing digital assistant that wastes scammer time and discourages future attempts. In a live demo, Gough showed how ICA rerouted a scammer to an intelligent voice assistant that feigned interest, dragging the call out until it became financially unviable for the spammer to continue. Another demo illustrated ICA’s intelligence in recognizing legitimate contacts—even scanning social graphs to validate the relationship between caller and recipient, proving its capability in real-time communication vetting. The need is massive: 29% of U.S. cellular calls in Q4 2024 were spam. Over 4.7 million robocalls were placed in January 2025 alone. In February 2025, Americans received 19.2 billion spam texts. Every day, there are 3.4 billion phishing emails and 160 billion spam emails—46% of all email traffic. While STIR/SHAKEN and branded calling offer some protection, they are limited. Branded calling works only on select mobile devices and is vulnerable to impersonation. STIR/SHAKEN doesn’t always function when calls cross from TDM to IP networks. And neither applies to email, SMS, or social media. “Branded calling works on mobile, and STIR/SHAKEN only works part of the time. ICA enhances both—and works across all platforms,” explained Gough. Unlike point solutions, ICA is designed to sit across communication ecosystems. It integrates with carrier and platform infrastructure through APIs, simplifying global deployments. Built on open standards from the Camara project and supported by the ADURA API aggregation framework, ICA offers a single integration point for global reach. Whether deployed as a platform-as-a-service or software-as-a-service, ICA provides a crawl-walk-run path that helps carriers begin protecting their networks immediately. For a limited number of partners participating at Cloud Connections, ICA is offering full implementation at no cost. “We’re offering a handful of select platforms a chance to deploy ICA free of charge—and we’ll even help with implementation,” said Gough. What sets ICA apart is not just detection, but disruption. By making scams financially pointless—tying up scammer resources and blocking unwanted traffic before it hits users—ICA dismantles the economic model that makes robocalling, smishing, and phishing profitable. “With ICA, we’re not just enhancing telecom security,” said Gough. “We’re creating a future where communication is smarter, safer, and free from disruption.” To see ICA in action, catch their live demo on April 15 at the Cloud Connections Conference in St. Petersburg. Visit myica.ai to learn more. #AI #TelecomSecurity #RobocallPrevention #SpamBlocking #CommunicationTrust...…
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Telecom Reseller / Technology Reseller News
“None of it matters if it doesn’t work.” That’s how Ryan Henley, Chief Revenue Officer at NUSO, summed up the company’s approach to cloud communications and business continuity in a fast-moving conversation recorded live at Enterprise Connect 2025. NUSO came to the show with a clear message: in the race to innovate with UCaaS, CCaaS, and AI-powered solutions, resilience still matters—especially for critical industries where inbound call delivery can’t afford to fail. Redundancy Built In At the heart of NUSO’s exhibit was NUSOflex, a unique feature embedded across all of the provider’s services. Henley described it as the only inbound redundancy solution of its kind in the U.S., designed to give businesses—especially contact centers, hospitals, and emergency service providers—true failover capability. “If you count on calls coming into your contact center or healthcare facility, we’re one of the only providers in the U.S. that can offer that kind of inbound redundancy,” said Henley. As a network owner and operator in the U.S., U.K., and abroad, NUSO has the rare ability to act directly—without waiting on a chain of upstream vendors. “We can fix the problem ourselves. In many cases, we fix it before the customer even knows it happened.” AI in Action, Not Just in Concept While AI was a dominant theme on the show floor, Henley emphasized that NUSO isn’t just talking about AI—they’re using it. The company applies machine learning to monitor traffic across rate centers, proactively rerouting calls in as little as 120 seconds when patterns signal trouble. “This is an application of AI in real life,” said Henley. “We’ve been doing this for a year already—solving real problems using machine learning.” The same tools are used to resolve porting issues, automatically shifting numbers when providers fail to update databases correctly—yet another layer of proactive control that resonated with show attendees. Built for the Channel Henley was clear: NUSO is a partner-first company. With a 100% indirect model, the company actively works with partners across the globe to bring resilient, full-stack solutions to enterprise customers. “It’s absolutely an opportunity to come partner with NUSO,” Henley said. “We welcome it.” With offerings that include UCaaS, CCaaS (both light and full omnichannel), compliance recording, and more, NUSO is positioning itself not only as a platform provider—but as a continuity partner in a market where service uptime is everything. Learn More Explore NUSOflex and the NUSO platform at nuso.cloud.…
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Telecom Reseller / Technology Reseller News
In this Technology Reseller News podcast, Doug Green sits down with Sean Casey, SVP of Product Management at CSG, to discuss how AI can help communications service providers (CSPs) overcome one of their most persistent challenges: churn. With competition fierce, CSPs need to prioritize retention over acquisition and realize that keeping customers is just as valuable as enticing new users. According to Casey, many are turning to AI to help support the effort. We all know that AI tools can power chatbots and other service touchpoints to varying degrees of success. In fact, more than 8 in 10 CSP customers actually prefer to use AI in customer service over speaking with a human representative in at least one channel, according to a recent CSG survey. However, Casey says that’s just the beginning. AI solutions are also helping organizations: Identify customers at risk of churn before they switch providers. Engage with customers more meaningfully to improve trust, relationships and issue resolution. Improve billing processes to boost on-time payments and satisfaction. Get ahead of changes, disruptions and more to stave off confusion and frustration before it occurs. Tune in to hear why Casey believes that AI – when applied correctly – is the technology that will define telecoms’ next era, helping CSPs increase lifetime value, grow loyalty and decrease costs while providing customers with the effortless experiences they are looking for. For over 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy. To learn more, visit csgi.com.…
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Telecom Reseller / Technology Reseller News
1 Carrier Evolved: Massive Networks Helps MSPs Redefine Connectivity with One Pipe Multi-Connect, Podcast
Connectivity is critical to every cloud workload, video call, and customer transaction, so Massive Networks is offering a new vision for MSPs to deliver next-generation network services. In a podcast recorded for Technology Reseller News, Ken Totura, Chief Channel Officer, and James Coberly, CTO, unveiled the company's “Carrier Evolved” initiative and its flagship solution, One Pipe Multi-Connect. “Carrier Evolved isn’t just a tagline—it’s a rethink of what a modern network provider should be,” said Totura. “It’s about reliability, security, simplicity—and a true partnership with MSPs.” One Pipe Multi-Connect: More Than a Pipe—A Platform The centerpiece of the initiative is One Pipe Multi-Connect, a high-performance fiber transport system that lets MSPs deliver multiple isolated services over a single physical connection. These can include: Premium blended internet Private Layer 2 networking VoIP-dedicated bandwidth IoT segmentation Direct cloud on-ramps (to Azure, AWS, GCP and more) Services can be scaled, modified, or added within 24–48 hours, providing the flexibility required by seasonal businesses, multi-site operations, and evolving hybrid workforces. “Think of it as a Swiss Army knife for enterprise connectivity,” said Coberly. “We’re delivering data center-grade internet and private cloud access directly to the customer premises.” Built for MSPs, Not to Compete with Them Unlike some providers that sell over or around their partners, Massive Networks is 100% channel-first. The company provides engineering consultation, 24/7 live support, and a referral and revenue model that helps MSPs grow monthly recurring revenue (MRR) and increase their valuation. “MSPs can offer a higher-grade, fully customized network solution without building a NOC,” said Totura. “We handle last-mile aggregation, private transport, and cloud connectivity—globally.” Consultative, Customized Connectivity The “Carrier Evolved” approach also changes the customer conversation. By helping MSPs deliver robust, consultative, and customized network services, Massive Networks empowers end-customers to: Increase productivity by segmenting traffic and prioritizing apps Enhance brand reputation with faster, more reliable services Reduce TCO with consolidated billing and multi-service flexibility “CIOs want a simplified, secure network stack with fewer vendors and better control,” said Coberly. “We let MSPs be the single point of truth and trust.” Massive Networks supports access to 65+ million lit buildings, 500+ cloud on-ramps, and true Layer 2 isolation—with hardware encryption options for regulated industries. The Bottom Line Carrier Evolved means reliability, security, and simplicity—and it’s giving MSPs a new reason to lead the connectivity conversation. Learn more at www.massivenetworks.com…
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Telecom Reseller / Technology Reseller News
1 Sansay Launches Sansay STIR/SHAKEN Express to Help Carriers Meet New FCC STIR/SHAKEN Compliance Mandates, Podcast
“Compliance isn’t a one-time task—it’s a 24/7 responsibility. Sansay STIR/SHAKEN Express makes it manageable,” says Schuyler Voss of Sansay. With a major FCC rule change taking effect this June, telecom service providers are now required to obtain their own SPC tokens and certificates for STIR/SHAKEN compliance—ending the era of relying solely on third-party signing. For the estimated 55–60% of providers still unprepared, the need for a fast, reliable solution is urgent. Enter Sansay STIR/SHAKEN Express, a turnkey compliance and secure voice solution built to help providers meet the FCC’s new requirements with speed and simplicity—while also unlocking new network capabilities. In a recent Technology Reseller News podcast, Voss explained the deeper challenge: “Compliance is not something you do and forget. It’s ongoing. There is no ‘safe harbor’—you are always liable if you’re out of step with FCC regulations.” Sansay STIR/SHAKEN Express helps providers modernize by simplifying deployment and delivering added services, including: Do Not Originate (DNO) enforcement Least Cost Routing (LCR) LNP dipping Real-time traffic management and attestation control “This isn’t just a patch,” said Voss. “It’s a modern platform with powerful network features that providers can leverage well beyond the compliance deadline.” Sansay is already signing up customers. As both a certificate authority and a STIR/SHAKEN technology vendor, the company delivers a fully managed, single-source solution—handling call signing, token provisioning, DNO management, and more, all backed by 24/7 support. Getting started takes just days. For service providers navigating the tightening compliance landscape, Sansay STIR/SHAKEN Express offers a fast path forward—one that reduces complexity, lowers risk, and helps preserve business continuity. To learn more, visit www.sansay.com.…
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Telecom Reseller / Technology Reseller News
1 Viirtue Builds Momentum at Channel Partners with Partner Growth, Nashville Event, and New Billing Innovation, Podcast
“We’ve built something we’re really proud of—and we’d love the opportunity to meet you,” says Charlene Hutchison of Viirtue (with two I’s), in this exclusive Technology Reseller News interview recorded live at Channel Partners 2025. Viirtue, a white-label VoIP and UCaaS provider serving hundreds of partners nationwide, continues its rapid growth trajectory by investing in what matters most: community, enablement, and automation. Hutchison shares how Viirtue’s unique approach to onboarding—featuring a self-paced, concierge-supported process that gets partners to market in as little as two weeks—has contributed to the company's 80% completion rate, well above the industry average. At the heart of Viirtue’s strategy is a strong emphasis on community and partner experience. With hands-on client success teams, on-demand training, and an active peer-support Slack channel, Viirtue is empowering partners not just to get started—but to scale. Looking Ahead: Nashville Connect and Hierarchical Billing Viirtue will host its third annual Nashville Connect partner conference in October 2025. The event invites both existing and prospective partners for hands-on education, roadmap reveals, networking, and collaboration with key vendors. “It’s all about putting our partners in the best position to succeed,” says Hutchison. In addition, Viirtue is preparing to launch hierarchical billing within its proprietary quote-to-cash platform, Vibe. This new feature allows partners to create parent-child billing structures for multi-location customers—streamlining account management while maintaining white-label flexibility. A Clear Message for MSPs As the company looks toward the remainder of 2025, Viirtue’s message to the channel is clear: whether you’re launching a VoIP business or looking to diversify your services, Viirtue offers a modern, intuitive, and partner-first platform backed by a passionate team. To learn more, visit www.viirtue.com (that's Viirtue with two I’s), or reach out via sales@viirtue.com.…
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Telecom Reseller / Technology Reseller News
1 What Not to Do at a Trade Show: Practical Advice from Fornix Marketing’s Charlene Ignacio, Podcast
Channel Partners 2025 Podcast | Technology Reseller News "Strategy will always be more successful than spray-and-pray." Charlene Ignacio, CEO of Fornix Marketing, joins Doug Green of Technology Reseller News for a frank and lively conversation about what not to do at your next trade show. From booth blunders to dress code disasters, Ignacio shares practical, no-nonsense advice gathered from decades of real-world event experience. Charlene and Doug break down the biggest mistakes companies make—from distracted booth staff glued to their phones, to confusing messaging and undertrained teams. She emphasizes the importance of thoughtful pre-show planning, understanding your ideal customer profile (ICP), and staffing your booth with purpose and intention. “This is a stage,” she says. “When you're representing your company, you should look, act, and speak the part.” Ignacio also introduces best practices for managing booth traffic, developing a lead follow-up strategy, and ensuring your investment in event marketing translates to real business value. Fornix Marketing, with its deep roots in marketing strategy, channel development, and go-to-market execution, offers tailored support for MSPs, vendors, and global brands entering the U.S. market. Whether you’re a seasoned exhibitor or new to the show floor, this podcast is a must-listen for teams looking to maximize ROI and avoid common pitfalls at major industry events.confere…
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Telecom Reseller / Technology Reseller News
1 AI is setting new standards for CX, and Microsoft Teams is everywhere—but few SPs are monetizing it effectively, Intermedia Podcast
The Platform That Isn’t Just a Platform: Intermedia’s 360° Formula for Service Provider Growth, AI is setting new standards for CX, and Microsoft Teams is everywhere—but few SPs are monetizing it effectively “You don’t need to rip and replace. You don’t need to lock in. You just need a partner who’s truly in it with you,” says Patrick Sheehan, Vice President of Channel Development, Intermedia. As the channel moves into the heart of 2025, service providers are at a crossroads. Legacy platforms are draining resources, AI is setting new standards for CX, and Microsoft Teams is everywhere—but few SPs are monetizing it effectively. In a recent Technology Reseller News podcast, we sat down with Patrick Sheehan of Intermedia to learn how the company’s 360-degree approach is helping partners solve those challenges without heavy upfront investments, long-term contracts, or technical headaches. “You don’t need to rip and replace. You don’t need to lock in. You just need a partner who’s truly in it with you.” — Patrick Sheehan, Vice President of Channel Development, Intermedia What’s Holding Service Providers Back? Sheehan doesn’t mince words: today’s service providers are seeing churn rise, ARPU fall, and win rates slide. It’s not just voice—customers want integrated, AI-enhanced UCaaS and CCaaS, not siloed tools. Add in the need to market more effectively in a crowded space and support aging platforms, and many providers are facing a serious growth headwind. “If your platform isn’t innovating fast enough to meet customer expectations—especially with AI and Teams—you’re going to feel it in churn and margins,” said Sheehan. Intermedia: A Partner-First Playbook Intermedia has built its model around partner success—not vendor lock-in. That starts with a month-to-month, no-minimum-commitment agreement, enabling providers to enter the UCaaS and CCaaS space without sacrificing their brand, their network, or their business model. “Almost 95% of our business goes through partners. We’re not here to compete—we’re here to help them win,” adds Sheehan. Service providers can white label Intermedia’s platform, maintain their own PSTN footprint, or leverage Intermedia’s national network. The tech stack—including UCaaS, CCaaS, a new Teams integration, and an AI-ready data lake—is 100% owned and operated by Intermedia. That translates into true speed-to-market and scalability. Fast Start, Full Support Launching with Intermedia doesn’t take a year—or even months. With dedicated onboarding teams, SPs can be deploying customers within weeks. Intermedia supplies pre-configured plug-and-play phones, operational support, and guided productization. The result? Minimal friction, maximum velocity. The Industry’s First Teams Integration—Built for SPs One standout development is Intermedia’s embedded Microsoft Teams integration, which lets SPs offer a fully monetizable, branded Teams experience—a key differentiator in the increasingly Teams-centric workplace. “It’s more profitable and more compelling than other options. And if you want, you can even source Microsoft licenses directly through us,” Sheehan explained. Marketing, Migration & Margin Intermedia supports partners with: Channel marketing experts who build and execute campaigns Sales engineers who assist in complex deal cycles Migration support to minimize churn and retire legacy platforms 5x9s SLAs and J.D. Power-certified technical support It’s all part of what Sheehan calls the “360-degree approach to service provider success.” No single vendor in the UCaaS/CCaaS space offers this combination of product flexibility, technical enablement, and go-to-market support—all aligned around one goal: partner revenue growth. Ready to Kick the Tires? For SPs exploring new growth paths, Sheehan has a simple message: “You don’t need to spend a year and a million dollars to launch something new. You can get started today.…
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Telecom Reseller / Technology Reseller News
“We’re bringing a powerful new revenue stream to MSPs—combining device sales with recurring 5G data services,” says Adam Crockett, Senior Director at D&H Distributing. Speaking with Technology Reseller News at the 2025 Channel Partners Conference, Crockett unveiled D&H’s new 5G initiative, powered by Cellhub, marking a major expansion in the distributor’s service capabilities and a significant opportunity for managed service providers. D&H, the third-largest broadline IT distributor in the U.S., has long been known for its dependable hardware fulfillment. But as Crockett explains, the company has steadily evolved to support its partners in new ways—offering pre- and post-deployment services, ongoing support, and now 5G connectivity. In a bold move, D&H has entered the mobile data space through a strategic partnership with Cellhub, T-Mobile’s premier primary agent. This collaboration allows D&H to offer activated 5G devices bundled with data plans—an area previously off-limits to the distributor. Crockett emphasizes that this expansion is more than just another offering: it’s a key to long-term, recurring revenue. “MSPs can now earn both upfront commissions and ongoing residuals through 5G service activations,” he explains. The program covers a range of connected hardware—from Dell and HP laptops with built-in 5G to enterprise routers and wireless networking gear—positioning partners to deliver secure, always-connected solutions in today’s hybrid work environment. A timely PC refresh cycle and growing demand for mobile-first operations make 2025 the ideal launch window. The program also includes subsidy options through T-Mobile, potentially offsetting hardware costs and making premium devices accessible even for budget-conscious clients. “This lets our partners sell a complete solution—hardware, connectivity, and services—at a compelling price point,” says Crockett. MSPs interested in tapping into this opportunity can contact the team directly at tmo5g@dandh.com. No prior D&H relationship is required to get started. For more on the program and partnership, visit www.dandh.com and www.cellhub.com.…
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Telecom Reseller / Technology Reseller News
“For every dollar an enterprise spends on telecom services, they spend four to five dollars on IT. Helping partners capture that revenue starts with a conversation,” says Rick Mancinelli, CEO of C3 Complete. In this Channel Partners 2025 podcast, Technology Reseller News publisher Doug Green sits down with Mancinelli to explore how C3 Complete is uniquely positioned at the crossroads of two converging worlds: managed services and telecom. As both an MSP and a service provider to MSPs, C3 Complete offers a rare dual perspective—helping technology providers expand into telecom, and vice versa. Mancinelli shares how the industry has evolved from traditional break-fix IT and telco reselling models into a new era where MSPs are increasingly adding voice and connectivity to their offerings. At the same time, more traditional telecom partners are exploring managed services, seeking ways to offer a broader solution stack without taking on undue risk or complexity. C3 Complete helps partners navigate this transformation by providing a full suite of voice, connectivity, cloud, and managed IT services—without competing with the partner. This approach enables channel partners to expand revenue, increase customer retention, and become more deeply embedded in their clients’ businesses. “Whether you’re an MSP looking to add voice or a telco partner seeking to enter IT services,” says Mancinelli, “we’re here to help you make that journey successfully.” About C3 Complete C3 Complete is a hybrid service provider and consultancy that delivers managed IT, cloud, voice, and connectivity services to businesses and MSPs across the U.S. By combining deep technical expertise with a partner-centric delivery model, C3 Complete enables resellers, MSPs, and telecom agents to expand their portfolios and grow recurring revenue streams. Learn more at www.c3-complete.com.…
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Telecom Reseller / Technology Reseller News
1 Stop Doing Events (Unless You Do These Three Things): Charlene Ignacio’s Advice for MSPs at Channel Partners MSP Summit, Podcast 8:38
8:38 Play Later Play Later Lists Like Liked8:38
Play Later Play Later Lists Like LikedLive from MSP Summit at Channel Partners Conference & Expo 2025 – Las Vegas In a podcast recorded live at the MSP Summit, part of the Channel Partners 2025 event in Las Vegas, Doug Green of Technology Reseller News sat down with Charlene Ignacio, founder of Fornix Marketing, to unpack a bold message: “Stop doing events.” But Ignacio isn’t anti-events — she’s calling out the three costly mistakes vendors make when they show up at trade shows unprepared and hope for leads without a plan. “You’re spending $20K, $40K, sometimes more for a booth, travel, and team… and you haven’t even gotten a single lead yet,” said Ignacio. Here are the three areas where vendors go wrong — and how to fix them: Unclear Lead Strategy Not everyone walking by your booth is a lead. Ignacio urges vendors to define what qualifies as a lead before the show and to research whether the event’s audience actually matches your ICP (Ideal Customer Profile). Untrained Sales Teams “Events are a different kind of sales,” said Ignacio. Booth staff need event-specific training — knowing how to engage quickly, qualify fast, and handle the booth with energy and clarity. No Follow-Up Plan Too often, leads collected on badge scanners or apps go nowhere. “You’re back at work the next day, and you forget all the names you collected,” said Ignacio. Build your post-event follow-up strategy before the show begins. For MSPs, she also recommends starting small — hyper-targeted events like lunch-and-learns or local chambers of commerce may outperform big expos if the audience is right. Want to level up your events? Connect with Charlene at fornixmarketing.com or find her on LinkedIn. Listen to the full podcast at telecomreseller.com or on your favorite podcast platform.…
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Telecom Reseller / Technology Reseller News
1 GoTo Unveils AI-Enhanced LogMeIn Rescue and Resolve: Transforming Support for Enterprises and MSPs, Podcast
“We’re democratizing AI for SMBs while simplifying support for the enterprise,” says Joseph George, General Manager of LogMeIn at GoTo. In a wide-ranging conversation with Technology Reseller News, George discussed how GoTo is reimagining the LogMeIn portfolio to meet the fast-changing needs of both large enterprises and managed service providers. With a sharp focus on automation, AI, cybersecurity, and multilingual support, GoTo’s LogMeIn Rescue and LogMeIn Resolve platforms are built to streamline operations, improve first-call resolution, and strengthen the security of remote support interactions. AI That Works Behind the Scenes GoTo has introduced a suite of new AI-driven features to LogMeIn Rescue, its enterprise-grade remote support solution. The platform now automates session notes, performs device diagnostics in real time, and delivers guided responses to agents based on screen content—even across languages. These capabilities help reduce average handling time and enable less experienced support staff to deliver faster, more effective assistance. LogMeIn Resolve: IT in a Box for MSPs and SMBs Targeting small to mid-sized businesses and the MSPs that support them, LogMeIn Resolve combines remote monitoring and management (RMM), mobile device management (MDM), patching, access, and support—all within a single, easy-to-use platform. With white-labeling capabilities and robust integrations, Resolve enables partners to offer a complete IT solution under their own brand, while leveraging GoTo’s powerful AI automation tools. Security at the Core Both Rescue and Resolve now feature enhanced cybersecurity measures, including PIN code validation, IP-based access restrictions, and device-level authorization. These features ensure secure connections without disrupting workflows, delivering compliance-ready protection against phishing and unauthorized access. Global Reach with Real-Time Translation With built-in translation tools for chat and screen content, LogMeIn Rescue is removing language barriers in real time. Support agents can now assist users across different geographies and languages with greater ease and accuracy, further extending the value of remote support in a globalized business environment. As George explains, “Our commitment is to practical AI—solving real-world problems in ways that are usable, scalable, and secure.” To learn more, visit www.logmein.com or www.goto.com.…
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Telecom Reseller / Technology Reseller News
At Enterprise Connect 2025, Microsoft’s announcement of Microsoft Teams Phone Extensibility marked a significant leap in the evolution of Teams-integrated communications. Among the first to harness this new capability is Luware, whose Teams-native contact center solution, Luware Nimbus Power, was front and center at the event. In a podcast recorded live from the show, John Wright of Luware joined Technology Reseller News publisher Doug Green to discuss the implications of this breakthrough. “Luware Nimbus Power leverages Microsoft’s Azure Communication Services (ACS) to enable what we call ‘dual persona’ functionality,” Wright explained. “This means agents can manage and receive audio calls through either the contact center console or the Microsoft Teams client—seamlessly.” Wright emphasized that while many competitors took the fastest route to market by simply connecting existing solutions to Teams, Luware made a bold move: they rebuilt their contact center platform natively within the Teams environment using the Extend model. Now, with Power certification, Luware adds advanced capabilities that integrate fully with Microsoft 365 tools like Power Automate, SharePoint, and Dynamics, and allow real-time AI enhancements via Microsoft Copilot Studio. This cloud-native, Teams-embedded architecture not only enables secure handling of calls without rerouting media through third-party infrastructure but also offers deep flexibility for integrations with CRMs, ticketing systems, and third-party platforms. “The call stays within the Teams tenant,” Wright noted. “That’s a major advantage for organizations with strict compliance and security requirements.” For multi-vendor enterprise environments or long-standing organizations with diverse tech stacks, Wright sees the Luware approach as a powerful unifier: “You might have different departments working with different systems—Salesforce, Freshdesk, you name it. Luware can centralize communications across those platforms while keeping the user experience rooted in Teams.” Luware’s robust partner program also makes this a compelling opportunity for MSPs and MSSPs. “We built a rewarding, intuitive partner program around Nimbus,” Wright said. “You can deploy a full-featured, omni-channel, AI-powered contact center in under 40 minutes.” Luware’s commitment to native Teams integration and close collaboration with Microsoft positions it as a top-tier option for modern, scalable, secure contact center deployments. Learn more at www.luware.com…
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