Scotiabank: CMO John Doig Tell Me More podcast

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内容由Tell Me More | Careers in Tech Podcast, Tell Me More: Careers in Tech, and Business Interviews提供。所有播客内容（包括剧集、图形和播客描述）均由 Tell Me More | Careers in Tech Podcast, Tell Me More: Careers in Tech, and Business Interviews 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Tell Me More Podcast «
Scotiabank: CMO John Doig

7y ago 27:32

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内容由Tell Me More | Careers in Tech Podcast, Tell Me More: Careers in Tech, and Business Interviews提供。所有播客内容（包括剧集、图形和播客描述）均由 Tell Me More | Careers in Tech Podcast, Tell Me More: Careers in Tech, and Business Interviews 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

John Doig is the Executive Vice President and Chief Marketing Officer at Scotiabank, one of Canada's largest banks. He's also the CEO of SCENE, the leading loyalty program in Canada. In today's episode, John breaks down some marketing stereotypes, discusses how to create a marketing strategy that serves 23 million customers, and his journey to how he got to where he is today. Enjoy!

… continue reading

7集单集

#Tech #Tell Me More | Careers in Tech Podcast #Business Interviews

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Scotiabank: CMO John Doig

Tell Me More Podcast

published 7y ago

分享

MP3•单集首页

内容由Tell Me More | Careers in Tech Podcast, Tell Me More: Careers in Tech, and Business Interviews提供。所有播客内容（包括剧集、图形和播客描述）均由 Tell Me More | Careers in Tech Podcast, Tell Me More: Careers in Tech, and Business Interviews 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

John Doig is the Executive Vice President and Chief Marketing Officer at Scotiabank, one of Canada's largest banks. He's also the CEO of SCENE, the leading loyalty program in Canada. In today's episode, John breaks down some marketing stereotypes, discusses how to create a marketing strategy that serves 23 million customers, and his journey to how he got to where he is today. Enjoy!

… continue reading

7集单集

#Tech #Tell Me More | Careers in Tech Podcast #Business Interviews

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