Episode 4 - CRM chat: John Whitfield from InvestorFuse

That Real Estate Tech Guy

In the fourth installment of That Real Estate Tech Guy host Jordan Samuel Fleming talks with John Whitfield, CEO of InvestorFuse. John tells us the story of his beginnings with Podio, and his reasons for building his own CRM software. He also describes why real estate investors need a CRM, the concept of “no lead left behind”, and how to use the action based system of InvestorFuse to infinitely scale your real estate investor business.

“Get a business phone. Do not let anybody that works for you call from their personal cell phone. Ever. It's most important that you control that communication method.” - John Whitfield

John stresses the importance of separating business from personal with your team. Getting business emails and phone numbers are key in setting up your real estate investing business for success. Divide your leads into groups, assign roles to users, set viewing permissions all at the click of a button. John has designed InvestorFuse to combine multiple actions into one situation. Usability is the foundation of the action based system and allows for users to improve efficiency through simplicity.

In the episode you’ll learn why every successful real estate investment business reaches a point where scaling is the only logical next step. From the beginning, John created InvestorFuse with a vision for infinite scalability capabilities: if your business increases in volume, performance remains unhindered. Furthermore, One of the most important aspects of a CRM for real estate investors is that your team finds the system easy to use. John describes why InvestorFuse prioritized streamlined functionality and usability when building their CRM for real estate investors.

About John Whitfield

John Whitfield has a background in business consulting services starting at Apple back in 2011 doing full IT consulting. Fast forward almost ten years later, and John has made a name for himself in the CRM software industry as the CEO and co-founder of InvestorFuse. Founded in 2015 InvestorFuse is a CRM, built off of the cloud database tool Podio. It is designed to help real estate investors manage their leads, manage their team, and close deals with simplicity.

Find John on Linkedin https://www.linkedin.com/in/johndwhitfield/

Find InvestorFuse on their:

• Website
• Facebook
• Instagram

About That Real Estate Tech Guy Podcast

That Real Estate Tech Guy is the only podcast focused on helping Real Estate Investors make better technology decisions to close more deals and make more money. It is your weekly chance to explore how technology can help your real estate business explode. Informed by decades of REI and technology experience, Jordan gets into the details with seasoned tech and real estate industry leaders to bring you the lessons you need to get ahead. Learn from guest successes and failures, get the inside scoop on the next big trends, and always walk away with actionable ideas to build faster, better, and more profitably.

Interested in being a guest? Head to thatrealestatetechguy.com and let us know!

For more information about smrtPhone, the only all-in-one CRM phone system check out https://www.smrtphone.io/