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S2 E6 (Part 1) | Courtside Commerce - Josh Briggs (Stadium Essentials)
Manage episode 440996454 series 2859044
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In Episode 6 of Season 2, we chat to Josh Briggs, now of Stadium Essentials but formerly Director of Retail at TD Gardens - one of the US's busiest sports venues.
Josh has woven a career in professional sports retail, finding his way back home to New England to head up the Retail Operation at the home of the Boston Celtics & Boston Bruins, TD Gardens.
In the first part of this episode we cover;
- the journey from touring the world with music artists to his dream hometown job
- running a 2-team venue and the challenges that brings
- managing the team to run 200+ events a year
- working up to 2-years ahead with forecasting & planning
- the varying dynamics of US & UK sports merchandising and the fan cultural differences
- starting to build out women's-specific team collections
- the marketing power of getting product on the athlete
... and so much more!
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Host: Lee Hyde
Co-Host: Matt Hudson
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