使用Player FM应用程序离线!
#51: Finding Your Subscription Sweet Spot
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 25, 2022 07:21 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 329520524 series 2867729
Karl is faced with a puzzling subscription problem: he has plenty of downloads of his Cofeesup app – but his conversion rate from free trial to paying customer is surprisingly low.
His solution to lift up neighborhood cafes over the mega marketers like Starbucks seems like a no brainer – you can get three cups of specialty coffee a week for just $8 a month… and the cafes even get supplied with free beans. So why isn’t his growth as caffeinated as his product?
Listen in as Marc takes Karl on a back to brass tacks masterclass in how to understand customer behavior… and then goes on to tackle another entrepreneurial biggy… How does Karl know when it’s time to let go of being the CEO?
This episode is so jam packed with advice you won’t want to miss it!
Want to take a deeper dive? Pre-order the paperback edition of international best-seller That Will Never work here: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 It’s out June 7th.
Want to be a guest on That Will Never Work?
Head to marcrandolph.com/guest to apply. While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/
Feeling social? Marc would love to hear from you:
Tw: @mbrandolph
IG: @ThatWillNeverWork
LinkedIn: Marcrandolph
73集单集
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 25, 2022 07:21 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 329520524 series 2867729
Karl is faced with a puzzling subscription problem: he has plenty of downloads of his Cofeesup app – but his conversion rate from free trial to paying customer is surprisingly low.
His solution to lift up neighborhood cafes over the mega marketers like Starbucks seems like a no brainer – you can get three cups of specialty coffee a week for just $8 a month… and the cafes even get supplied with free beans. So why isn’t his growth as caffeinated as his product?
Listen in as Marc takes Karl on a back to brass tacks masterclass in how to understand customer behavior… and then goes on to tackle another entrepreneurial biggy… How does Karl know when it’s time to let go of being the CEO?
This episode is so jam packed with advice you won’t want to miss it!
Want to take a deeper dive? Pre-order the paperback edition of international best-seller That Will Never work here: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 It’s out June 7th.
Want to be a guest on That Will Never Work?
Head to marcrandolph.com/guest to apply. While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/
Feeling social? Marc would love to hear from you:
Tw: @mbrandolph
IG: @ThatWillNeverWork
LinkedIn: Marcrandolph
73集单集
所有剧集
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。