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Marketing Taking The Lead To Drive Revenue Growth
Manage episode 295462698 series 2901019
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Marketing when taught is skewed to very large companies such as IBM, Caterpillar and Oracle.
Revenue is generated by the entirety of the business, not just the top line of sales and marketing.
However, if marketers widen their field of view across the whole of the business you have the potential to identify any number of improvements which will result in improved customer satisfaction, increased revenues, reductions in cost as well as additional clear points of difference for you to market on.
This approach is not for everyone.
But if you’re up for a challenge and you’re keen to make a big difference for your company, then hold on to your seat as they say, because this week on the show we’ll give you everything you need to look for and spot the kind of opportunities which have massive and long lasting impact.
This week with Jose Palomino!
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You can connect with Jose Palomino here:
https://valueprop.com/
https://www.linkedin.com/in/josepalomino/
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Are you a B2B marketer? Connect with me on Linkedin:
https://www.linkedin.com/in/jamesrostance/
And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies:
https://casestudies.uk
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