))
Your Funnel Is Lying To You
Manage episode 288418530 series 2901019
内容由James Rostance提供。所有播客内容（包括剧集、图形和播客描述）均由 James Rostance 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Your funnel, or specifically your marketing funnel map is supposed to be your definitive guide for how leads eventually become customers.
But what if that map is not a true representation of how things are, and how things work in the real word?
What if there were certain assumptions or biases at play when it was conceived and codified?
And have you ever challenged yourself to find discrepancies in it?
According the latest research where 2.5% conversion rates on content driven funnels are the average...
Marketers who take a critical assessment of how their funnels works are seeing those conversion rates increase up to around the 35% mark.
This week on the show we'll be looking into, and finding out about what it is that you need to set about reconsidering and questioning, to help increase your funnel's performance.
Essentially, we're talking about conducting an MOT of the customer generation machine for which you're responsible.
Live from South Africa, Eben Meyer covers everything you need to know to level up your performance and results.
This week with Mary Laniyan.
Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.
⏯ ⏯ Previous Episodes: https://The414.net
📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
📲 THE 414 on Twitter: http://bit.ly/The414-Twitter
📲 James on LinkedIn: http://bit.ly/James-LN
📲 James on Instagram: http://bit.ly/James-IG
📲 James on Facebook: http://bit.ly/James-FB
Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.
88集单集
分享
