))
58 - The Right Focus For Marketing Your Consulting Services
Manage episode 373957216 series 3365656
内容由Greg Roworth提供。所有播客内容（包括剧集、图形和播客描述）均由 Greg Roworth 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
What is the right focus for marketing your consultancy services or consulting firm?
Many people would choose getting more leads as the aim of their marketing. But is that really the best focus?
In this episode, I discuss the results of a poll I conducted on LinkedIn to identify the current marketing focus for consulting firms.
The results that came in shocked me, even though they weren't that surprising.
They tell us a lot about the marketing approach of consulting firms in general. However, perhaps this is just an indication of the general lack of marketing skill and capability that exists in consultancy firms.
I believe the focus of marketing consulting services should be diametrically opposite the results that my poll uncovered. In this week's episode of the Accepted Authority, I detail why that is the case.
89集单集
分享
