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72 - How To Become The Accepted Authority In Your Field

20:49
 
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Manage episode 384851072 series 3365656
内容由Greg Roworth提供。所有播客内容(包括剧集、图形和播客描述)均由 Greg Roworth 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

What does it take as an owner of a consultancy practice to be regarded as the accepted authority in your field?
Does it need someone to appoint you to that position?
Of course that's not how it happens.
Does it need us to claim that position?
Well, yes and no.
We can't just claim to be the authority and then go on doing what we've always done and just keep doing the same things as our competitors do.
We have to be different and stand out so that our target market acknowledges that we are the authority.
So, we have to claim that position, but it's our clients and target market that acknowledges that position for us.
How do we make that happen?
Listen to the podcast to find out, or go to https://businessflightpath.com to discover more.

  continue reading

89集单集

Artwork
icon分享
 
Manage episode 384851072 series 3365656
内容由Greg Roworth提供。所有播客内容(包括剧集、图形和播客描述)均由 Greg Roworth 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

What does it take as an owner of a consultancy practice to be regarded as the accepted authority in your field?
Does it need someone to appoint you to that position?
Of course that's not how it happens.
Does it need us to claim that position?
Well, yes and no.
We can't just claim to be the authority and then go on doing what we've always done and just keep doing the same things as our competitors do.
We have to be different and stand out so that our target market acknowledges that we are the authority.
So, we have to claim that position, but it's our clients and target market that acknowledges that position for us.
How do we make that happen?
Listen to the podcast to find out, or go to https://businessflightpath.com to discover more.

  continue reading

89集单集

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