From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
…
continue reading
内容由The Agile Brand提供。所有播客内容（包括剧集、图形和播客描述）均由 The Agile Brand 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
类似 The Agile Brand with Greg Kihlström® 的节目
If you like a real-life story that features grit, grace, and a lot of gumption, then you’re in the right place. Get ready to hear some courageous women talk about how pivotal, teachable “ah-ha” moments have reshaped their confidence and delivered opportunities they never imagined. It didnt happen by chance of course. No sir ree. They figured out new, sometimes uncomfortable ways, to put themselves out there in a way that shouts they get it—they are absolutely 100% worth knowing. You’ll hear ...
…
continue reading
1
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network
169k
596
Young and Profiting with Hala Taha is the must-listen podcast for anyone who is hardcore into entrepreneurship. Hosted by Hala Taha, a self-made entrepreneur and marketing expert, this top-ranked show features mini-masterclasses with business icons and entrepreneurs like GaryVee, Alex Hormozi, Mel Robbins, Tom Bilyeu and Codie Sanchez. Listen to YAP to profit in all aspects of life - from boosting sales and beating algorithms, to brain hacks and biohacking. Whether you’re launching a startup ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The entrepreneurship podcast you can actually apply! The award-winning small business show covers creative ways to make money online and offline, including blogging, online business, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get the business ideas and passive income strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of Side Hustle Nation.
…
continue reading
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
Owning a small business can be one of the most rewarding and challenging things a person does. Amid an uncertain economy and ever-evolving consumer trends, there is a lot to figure out and navigate to ensure your business thrives. Join hosts Jannese Torres (Yo Quiero Dinero) and Austin Hankwitz (Rate of Return) as they connect with small business owners and hear their stories about managing the ups and downs of starting and growing a small business. Listen to "Mind the Business: Small Busine ...
…
continue reading
AI and digital expert Suchi Srinivasan and fintech practice leader Kamila Rakhimova from Boston Consulting Group (BCG) talk to the women at the vanguard of business, digital, and technology. They’re digging into how these powerhouse leaders got where they are—everything from the joy of projects gone right to the realities of family responsibilities. And crucially, asking: what was that moment you knew you weren't merely getting there...you had arrived? That's when you know you're in your ele ...
…
continue reading
The Action Catalyst interviews top leaders and achievers, sharing hard-earned tips and advice to help you uncover your inspiration and gain valuable insights to overcome setbacks, defeat mediocrity, and reach your goals in life, business, and beyond. Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.
…
continue reading
What if it was easy to create a $1M digital business you could be proud of? The path lies in creating people magic. Gina Bianchini, founder and CEO of Mighty Networks, has helped over 10,000 entrepreneurs, brands, and creators grow incredible businesses that put people first and generate millions in profit. Now she’s bringing the secrets of the most successful communities directly to you. In this series, Gina will show you how to build a community so valuable you can charge for it and so wel ...
…
continue reading
Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
))
#582: Cookieless advertising in a first-party data world with Eric Wheeler, 33Across
Manage episode 442723763 series 2577060
内容由The Agile Brand提供。所有播客内容（包括剧集、图形和播客描述）均由 The Agile Brand 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Just because Google’s deprecation of third-party cookies is indefinitely delayed, doesn’t mean that brands should throw their first-party data strategies out the window.
Today we’re going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach.
To help me discuss this topic, I’d like to welcome Eric Wheeler, CEO & Founder, 33Across.
Eric has over 30 years of experience building innovative, high-performance digital advertising companies. He co-founded and has been the Chief Executive Officer of 33Across since 2007. Prior to 33Across, Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002.
RESOURCES
33Across website: https://www.33across.com
Access the latest 33Across Cookie Alternative Report here:
https://www.33across.com/insights/report/advertising-report-q2-2024/
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
648集单集
分享
Manage episode 442723763 series 2577060
内容由The Agile Brand提供。所有播客内容（包括剧集、图形和播客描述）均由 The Agile Brand 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Just because Google’s deprecation of third-party cookies is indefinitely delayed, doesn’t mean that brands should throw their first-party data strategies out the window.
Today we’re going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach.
To help me discuss this topic, I’d like to welcome Eric Wheeler, CEO & Founder, 33Across.
Eric has over 30 years of experience building innovative, high-performance digital advertising companies. He co-founded and has been the Chief Executive Officer of 33Across since 2007. Prior to 33Across, Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002.
RESOURCES
33Across website: https://www.33across.com
Access the latest 33Across Cookie Alternative Report here:
https://www.33across.com/insights/report/advertising-report-q2-2024/
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
648集单集
所有剧集
×
欢迎使用Player FM
Player FM正在网上搜索高质量的播客，以便您现在享受。它是最好的播客应用程序，适用于安卓、iPhone和网络。注册以跨设备同步订阅。
类似 The Agile Brand with Greg Kihlström® 的节目
From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
…
continue reading
If you like a real-life story that features grit, grace, and a lot of gumption, then you’re in the right place. Get ready to hear some courageous women talk about how pivotal, teachable “ah-ha” moments have reshaped their confidence and delivered opportunities they never imagined. It didnt happen by chance of course. No sir ree. They figured out new, sometimes uncomfortable ways, to put themselves out there in a way that shouts they get it—they are absolutely 100% worth knowing. You’ll hear ...
…
continue reading
1
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network
169k596
Young and Profiting with Hala Taha is the must-listen podcast for anyone who is hardcore into entrepreneurship. Hosted by Hala Taha, a self-made entrepreneur and marketing expert, this top-ranked show features mini-masterclasses with business icons and entrepreneurs like GaryVee, Alex Hormozi, Mel Robbins, Tom Bilyeu and Codie Sanchez. Listen to YAP to profit in all aspects of life - from boosting sales and beating algorithms, to brain hacks and biohacking. Whether you’re launching a startup ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The entrepreneurship podcast you can actually apply! The award-winning small business show covers creative ways to make money online and offline, including blogging, online business, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get the business ideas and passive income strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of Side Hustle Nation.
…
continue reading
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
Owning a small business can be one of the most rewarding and challenging things a person does. Amid an uncertain economy and ever-evolving consumer trends, there is a lot to figure out and navigate to ensure your business thrives. Join hosts Jannese Torres (Yo Quiero Dinero) and Austin Hankwitz (Rate of Return) as they connect with small business owners and hear their stories about managing the ups and downs of starting and growing a small business. Listen to "Mind the Business: Small Busine ...
…
continue reading
AI and digital expert Suchi Srinivasan and fintech practice leader Kamila Rakhimova from Boston Consulting Group (BCG) talk to the women at the vanguard of business, digital, and technology. They’re digging into how these powerhouse leaders got where they are—everything from the joy of projects gone right to the realities of family responsibilities. And crucially, asking: what was that moment you knew you weren't merely getting there...you had arrived? That's when you know you're in your ele ...
…
continue reading
The Action Catalyst interviews top leaders and achievers, sharing hard-earned tips and advice to help you uncover your inspiration and gain valuable insights to overcome setbacks, defeat mediocrity, and reach your goals in life, business, and beyond. Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.
…
continue reading
What if it was easy to create a $1M digital business you could be proud of? The path lies in creating people magic. Gina Bianchini, founder and CEO of Mighty Networks, has helped over 10,000 entrepreneurs, brands, and creators grow incredible businesses that put people first and generate millions in profit. Now she’s bringing the secrets of the most successful communities directly to you. In this series, Gina will show you how to build a community so valuable you can charge for it and so wel ...
…
continue reading
Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
