#598: Keeping up with consumer payment preferences with Will Mavromichalis at Kount

The Agile Brand with Greg Kihlström®

Are you keeping up with the changing payment preferences of your customers? From Buy Now, Pay Later (BNPL) to digital wallets, if your payment strategy isn’t evolving, you might be missing out on where your customers want to be.

Welcome to today’s episode, where we’re exploring the rapidly changing landscape of online payments with Will Mavromichalis, Director of Sales, Identity and Fraud at Kount, an Equifax Company.

We’ll dive into the technology and generational shifts impacting payment behaviors, and discuss how retailers can stay ahead of the curve while managing fraud risks.

William Mavromichalis is a 10-year technology sales veteran and has been with Kount for the past five years. During his time at Kount, Will has held a variety of roles geared towards revenue growth and strategic partnerships. As a sales leader, Will is focused on growing the global footprint for Kount and Equifax by leading a team of seasoned account executives. While leadership is his passion, Will enjoys rolling up his sleeves with his team to solve the complex identity and fraud business challenges that merchants face on a day-to-day basis.

When he is not working you can find Will spending quality time with his wife Kathryn, and two daughters Mila, and Viola.

RESOURCES

Kount website: https://kount.com/

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