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内容由The Agile Brand提供。所有播客内容（包括剧集、图形和播客描述）均由 The Agile Brand 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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#627: The forces redefining brand loyalty with Ian Baer, Sooth
Manage episode 462044841 series 2577060
内容由The Agile Brand提供。所有播客内容（包括剧集、图形和播客描述）均由 The Agile Brand 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Are you keeping up with the forces redefining loyalty, or are you relying on yesterday’s strategies in today’s fractured landscape?
Today, I’m joined by Ian Baer, Founder of Sooth and a seasoned expert with over 35 years of experience leading some of the world’s most prominent advertising organizations, including Publicis, TBWA, and Omnicom’s Rapp Collins.
Ian brings insights into how generational shifts, social commerce, and fragmented media are reshaping the concept of brand loyalty. He’s here to share data-driven strategies and real-world examples that will help brands navigate this new loyalty landscape.
ABOUT IAN BAER
Ian Baer has 35 years of experience leading/running some of the largest Ad orgs in the world, including Publicis and TBWA , as the President of Rapp Collins (Omnicom) Chief Strategy Office of Rauxa, the president of social agency Big Fuel, an EVP for Deutch, and the founder of Sooth
RESOURCES
Sooth® website: https://www.soothbetold.com/
Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration
Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
622集单集
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Manage episode 462044841 series 2577060
内容由The Agile Brand提供。所有播客内容（包括剧集、图形和播客描述）均由 The Agile Brand 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Are you keeping up with the forces redefining loyalty, or are you relying on yesterday’s strategies in today’s fractured landscape?
Today, I’m joined by Ian Baer, Founder of Sooth and a seasoned expert with over 35 years of experience leading some of the world’s most prominent advertising organizations, including Publicis, TBWA, and Omnicom’s Rapp Collins.
Ian brings insights into how generational shifts, social commerce, and fragmented media are reshaping the concept of brand loyalty. He’s here to share data-driven strategies and real-world examples that will help brands navigate this new loyalty landscape.
ABOUT IAN BAER
Ian Baer has 35 years of experience leading/running some of the largest Ad orgs in the world, including Publicis and TBWA , as the President of Rapp Collins (Omnicom) Chief Strategy Office of Rauxa, the president of social agency Big Fuel, an EVP for Deutch, and the founder of Sooth
RESOURCES
Sooth® website: https://www.soothbetold.com/
Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration
Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
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continue reading
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Young and Profiting (YAP) with Hala Taha
Hala Taha | Entrepreneurship & Business | YAP Media Network
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continue reading
AI and digital expert Suchi Srinivasan and fintech practice leader Kamila Rakhimova from Boston Consulting Group (BCG) talk to the women at the vanguard of business, digital, and technology. They’re digging into how these powerhouse leaders got where they are—everything from the joy of projects gone right to the realities of family responsibilities. And crucially, asking: what was that moment you knew you weren't merely getting there...you had arrived? That's when you know you're in your ele ...
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continue reading
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…
continue reading
What if it was easy to create a $1M digital business you could be proud of? The path lies in creating people magic. Gina Bianchini, founder and CEO of Mighty Networks, has helped over 10,000 entrepreneurs, brands, and creators grow incredible businesses that put people first and generate millions in profit. Now she’s bringing the secrets of the most successful communities directly to you. In this series, Gina will show you how to build a community so valuable you can charge for it and so wel ...
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continue reading
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continue reading
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