))
The Allplane Podcast #108: communicating sustainability, w/Elizabeth Maclean & Mike Evans (Herdwick Communications)
Manage episode 413027858 series 3472006
内容由Allplane提供。所有播客内容（包括剧集、图形和播客描述）均由 Allplane 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Sustainability has become a central topic in aviation, but are airlines prepared for this conversation?
Elizabeth Maclean and Mike Evans are the co-founders of Herdwick Communications, a consultancy firm that advises airlines all over the world.
With Elizabeth and Mike we speak about the reputation crisis and public relations storm that the aviation industry is facing in the face of climate change and how airlines should be communicating about sustainability.
What can airlines say when they are being accused of wrecking the climate? How can airlines avoid greenwashing and end up being sued because of overpromising or misrepresenting their sustainability initiatives? Why so many airlines have opted for greenhushing instead?
Elizabeth and Mike share their views on the matter and the basics of the model they have developed to help airlines deal with these increasingly pressing matters.
Check it out!
115集单集
分享
