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Episode 26 - With guest Jess Levin Conroy: Founder & CEO of Carats & Cake
Manage episode 311700204 series 3169033
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Carats & Cake was founded in 2012 by Jess Levin Conroy while she was pursuing an MBA at NYU’s Stern School of Business. Having previously worked in Venture Capital, Jess saw an opportunity in the wedding space to build a better experience both for couples and businesses. To date, the company works with over 30,000 businesses and has become the go to resource for couples looking for a better way to plan their weddings.
Jess & Anthony talk EVERYTHING wedding industry including how it has evolved and how it is a relationship-driven space. Jess discusses the launch and rise of Carats & Cake. They also discuss the foundation of building a business, and how to maintain a profitable business. They talk about having a vision as an entrepreneur, and finding your audience, and then figuring out how to get them to actually buy what you're selling. They discuss social media, and having direct access to consumers, and the idea of taking advantage of opportunities in the face of change. They talk innovation, and how the timeline has sped up with the enhancements of technology over the years.
Connect with Carats & Cake:
https://www.instagram.com/caratsandcake/?hl=en
https://caratsandcake.com
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