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Changing the Apartment Marketing Game: The Shift in Search Behavior with Eden Chai
Manage episode 431937819 series 3572237
内容由Chris Johnson & Anne Baum, Chris Johnson, and Anne Baum提供。所有播客内容（包括剧集、图形和播客描述）均由 Chris Johnson & Anne Baum, Chris Johnson, and Anne Baum 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Eden Chai, co-founder of Flair, takes The Apartment Department co-hosts Chris and Anne through a fascinating journey of how searcher behavior, the introduction of new search experiences like TikTok and SGE (Search Generative Experience) in Google is rapidly changing how renters expect to discover information. We also talk about how influencers drive demand for products and finding a balance between driving demand for a brand and reacting to discovery searches. With surprises around every corner you will walk away from this episode with the confidence and curiosity to rethink your apartment search marketing game.
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