Tiny Posers: How to Build a Long-Lasting Newborn Photography Brand with Kristina Mack

The Art & Soul Show - Photography Podcast for Newborn and Family Photographers

When it comes to building a photography business, you need a camera, some clients, and a little bit of hustle, and you’re good, right?

Well, while you do need all those things, Kristina Mack would argue that you need one more essential piece: your business fundamentals. Planning your workflows, creating detailed and well-crafted experiences for your clients (even if you have a basic budget), and understanding how to price for profitability can make or break your business.

So today, Kristina is sharing the steps she took to create a sound, profitable photography business that has lasted decades–without burning out! She’s giving us her best tips for new photographers in the industry including how they can develop their own unique style and how other photographers can join her mentorship program and start making positive changes in the industry.

If you’ve been hustling, but never feeling like you’re getting anywhere in your photography career, you can’t miss this episode. Let’s dive in!

What’s in this episode:

[00:00] Intro

[02:38] How Kristina’s career plan changed from commercial to newborn and maternity photography

[07:26] Kristina’s advice for photographers still trying to figure out their unique style and perspective

[16:42] Why new photographers have to spend time building their business fundamentals, from client management to pricing and workflows

[26:53] How Kristina thinks about outsourcing and the process she uses to find and train her editors

[30:46] The mindsets and philosophies that Kristina teaches in her photography business school

[34:53] Kristina’s lightning round

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/tiny-posers-how-to-build-a-long-lasting-newborn-photography-brand-with-kristina-mack/

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