#88 - Award Winning Healthcare Recruitment Marketing

The ASHHRA Podcast

We are thrilled to bring you a new episode of The ASHHRA Podcast! This time, our dynamic hosts, Bo and Luke, dive deep into the world of healthcare recruitment marketing with two exceptional guests: Yvette Hansen and Whitney Wallace from Baylor Scott and White Health in Dallas.

Yvette, the Director of TA and DEIB, and Whitney, the TA Marketing and Sourcing Manager, share their innovative strategies that earned them national recognition, including first place for "Best Use of Paid Social Media and Recruitment Marketing" and second place for "Best Careers Blog."

🔍 In This Episode:

· The Magic of Authenticity: Yvette and Whitney reveal the power of using real employee testimonies and experiences in marketing campaigns.

· Behind the Curtain: Whitney’s unexpected journey from talent acquisition to becoming a passionate advocate for analytics and creative marketing.

· TikTok Triumphs: Learn how Baylor Scott and White became pioneers in healthcare recruitment on TikTok and saw significant lead generation and increased applicants.

· Metrics that Matter: Discover how they track the performance of their campaigns with precise metrics like ROI, cost per click, cost per apply, and source of hire.

· Team Synergy: The guests emphasize the importance of internal collaboration and alignment between marketing and HR for consistent branding.

💡 Key Takeaways:

· National recognition does not come without effort—hear about the tight deadlines and the scramble to gather relevant submissions that paid off big time!

· Embrace innovation and new platforms. Yvette and Whitney's success with TikTok campaigns may inspire you to explore uncharted territories for attracting talent.

· Aligning internal culture with external branding is crucial. Learn how consistent and authentic messaging can improve candidate experience and employee morale.

🗓️ Don't Miss Out!

This episode is packed with actionable insights and inspiring stories. It’s a goldmine for anyone involved in healthcare HR and recruitment marketing. Whether you're a seasoned professional or just starting out, you’re sure to find valuable takeaways.

We encourage all our listeners to engage with us on LinkedIn and share their thoughts and experiences. If your health system has amazing TikTok recruitment videos, drop them in the comments of our LinkedIn post.

Thank You:

A big shout-out to Yvette Hansen and Whitney Wallace for sharing their journey and expertise, and to our audience for your continuous support. Keep exploring, innovating, and making a difference in healthcare HR!

Stay tuned for more exciting content from The ASHHRA Podcast!
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