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Building a Winning B2B E-Commerce Playbook, with Jason Greenwood, Founder of Greenwood Consulting
Manage episode 436607771 series 3422484
内容由Linda Fanaras提供。所有播客内容（包括剧集、图形和播客描述）均由 Linda Fanaras 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of B2B Brand180, Linda interviews Jason Greenwood of Greenwood Consulting. Jason shares his expertise in helping B2B brands and startups leverage digital and omni-commerce opportunities. He discusses his unique 'Fit for Commerce' framework, which focuses on people, process, tech, and data, and explains how it significantly reduces time to market.
Jason also offers key insights into overcoming common pitfalls, enhancing internal and external adoption planning, and shifting focus from technology to creating exceptional customer experiences.
Tune in to learn actionable strategies to elevate your B2B commerce initiatives.
02:38 Understanding the Fit for Commerce Framework
06:39 Key Challenges in B2B Digital Transformation
07:27 Adoption Planning and Sales Team Integration
10:51 Customer Experience and Technology Selection
For more information:
https://www.greenwoodconsulting.net
https://www.linkedin.com/in/jason-greenwood-digital-expert/
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/
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