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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
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Episode 980 – All Marketing (and Sales) are Personal
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内容由Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com提供。所有播客内容（包括剧集、图形和播客描述）均由 Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting.
He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection because they become an outsized version of themselves. They get lost in the audience’s abyss and lose the connection with individuals. They become unapproachable.
I find the same thing with marketing. We tend to lose sight of that one-on-one relationship and get lost in the abyss of the avatar.
A comedian is selling entertainment with jokes. You, on the other hand, are selling profits or solutions through hardware, software, and services.
As a sales and marketing organization, you need to craft a story around your products and services that will resonate with individual buyers.
Getting potential customers to know, like, and trust you is a journey. Each has a unique place in the Customer Journey.
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